Brandwave

How popular isDeWalt in search?

In August 2026, there were an estimated 673K branded searches for DeWalt worldwide which held steady over the last 11 months. DeWalt holds 16.5% estimated Share of Search among cordless drill brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Milwaukee44.8%
  2. Makita20.2%
  3. DeWalt16.5%
  4. Ryobi13.5%
  5. Bosch5.1%
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Which cordless drill brands compete with DeWalt?

DeWalt against cordless drill brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Ryobi, Bosch. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltRyobiBosch
Oct 202545.8%24.9%13.8%11.2%4.2%
Nov 202543.7%23.8%16.1%13.1%3.3%
Dec 202546.8%20.9%17.2%11.5%3.6%
Jan 202645.2%20.3%16.6%13.6%4.2%
Feb 202646.7%21%17.2%11.5%3.6%
Mar 202642.1%23%15.5%15.5%3.9%
Apr 202643.9%19.7%16.1%16.1%4.1%
May 202643.9%19.7%16.1%16.1%4.1%
Jun 202643.9%19.7%16.1%16.1%4.1%
Jul 202648.5%17.8%14.6%14.6%4.5%
Aug 202644.8%20.2%16.5%13.5%5.1%
Sep 2026—————

  1. 1.Milwaukee

    44.8%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share -3.7 points.

  2. 2.Makita

    20.2%

    Held 2nd. 823K estimated branded searches, +22.3% vs prior month. Share +2.3 points.

  3. 3.DeWalt

    16.5%

    Held 3rd. 673K estimated branded searches, +22.4% vs prior month. Share +1.9 points.

  4. 4.Ryobi

    13.5%

    Held 4th. 550K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.Bosch

    5.1%

    Held 5th. 206K estimated branded searches, +21.2% vs prior month. Share +0.5 points.

Compare search popularity between DeWalt and its closest rivals

How has branded search demand for DeWalt changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for DeWalt worldwide held steady at 673K.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among cordless drill brands worldwide increased from 13.8% to 16.5%.
  • Across the 11 months ending August 2026, DeWalt’s estimated Share of Search among cordless drill brands worldwide peaked at 17.2% in December 2025 and was lowest at 13.8% in October 2025.

How did search popularity change for cordless drill brands worldwide in August 2026?

  1. In August 2026, Makita gained estimated Share of Search among cordless drill brands worldwide, from 17.8% to 20.2%.

  2. In August 2026, DeWalt gained estimated Share of Search among cordless drill brands worldwide, from 14.6% to 16.5%.

  3. In August 2026, Bosch gained estimated Share of Search among cordless drill brands worldwide, from 4.5% to 5.1%.

  4. In August 2026, Milwaukee lost estimated Share of Search among cordless drill brands worldwide, from 48.5% to 44.8%.

  5. In August 2026, Ryobi lost estimated Share of Search among cordless drill brands worldwide, from 14.6% to 13.5%.

Where does DeWalt compete?

DeWalt is ranked in nine competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Cordless drill brands3rd of 516.5%Shown above
Power tool brands3rd of 516.5%Show ranking
Circular saw brands3rd of 518%Show ranking
Tool storage brands3rd of 519.8%Show ranking
Toolbox brands3rd of 519.8%Show ranking
Tool chest brands2nd of 626.6%Show ranking
Sander brands2nd of 527.4%Show ranking
Air compressor brands2nd of 532.6%Show ranking
Pneumatic tools2nd of 644.3%Show ranking

How is DeWalt measured?

Brandwave collects information about searches that people make online using DeWalt’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • dewalt

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How the Brand Demand Index is measured

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