DeWalt vs Helly Hansen:Which is searched more?
In September 2026, DeWalt had more branded searches than Helly Hansen among work trousers brands worldwide. DeWalt was estimated to have 673K branded searches compared to Helly Hansen’s 550K, and held a 50.8% Share of Search versus Helly Hansen’s 41.5%. These are worldwide searches for English-language branded terms.
Follow DeWalt vs Helly Hansen and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, DeWalt or Helly Hansen?
Compare the work trousers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Helly Hansen. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Helly Hansen | Portwest | Mascot | Dickies |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 50.3% | 4.5% | 2% | 2% |
| Nov 2025 | 37.8% | 56% | 3.4% | 1.9% | 1% |
| Dec 2025 | 42.8% | 52% | 2.6% | 1.4% | 1.2% |
| Jan 2026 | 37.9% | 56.4% | 3.4% | 1.3% | 1% |
| Feb 2026 | 46.6% | 46.6% | 4.2% | 1.5% | 1% |
| Mar 2026 | 55.1% | 36.9% | 5% | 1.8% | 1.2% |
| Apr 2026 | 59.9% | 32.8% | 4.4% | 1.6% | 1.3% |
| May 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Jun 2026 | 59.5% | 32.5% | 5.3% | 1.6% | 1.1% |
| Jul 2026 | 54.5% | 36.5% | 6% | 1.8% | 1.2% |
| Aug 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 50.8% | 41.5% | 4.6% | 2% | 1.1% |
How has the DeWalt and Helly Hansen comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: DeWalt took it in March 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among work trousers brands worldwide moved from 41.1% to 50.8%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide moved from 50.3% to 41.5%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for work trousers brands worldwide in September 2026?
2 changes
In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.
In September 2026, DeWalt lost estimated Share of Search among work trousers brands worldwide, from 55.6% to 50.8%.
Other head-to-heads among work trousers brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
1 branded search term
- dewalt
Helly Hansen
1 branded search term
- hellyhansen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.