Brandwave

How popular isHelly Hansen in search?

In September 2026, there were an estimated 550K branded searches for Helly Hansen worldwide which is down 33.2% over the last 12 months. Helly Hansen holds 41.5% estimated Share of Search among work trousers brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. DeWalt50.8%
  2. Helly Hansen41.5%
  3. Portwest4.6%
  4. Mascot2%
  5. Dickies1.1%
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Which work trousers brands compete with Helly Hansen?

Helly Hansen against work trousers brands worldwide, by month

Share of Search by month for DeWalt, Helly Hansen, Portwest, Mascot. The figures are in the table below the chart.

View monthly share of search table
MonthDeWaltHelly HansenPortwestMascotDickies
Oct 202541.1%50.3%4.5%2%2%
Nov 202537.8%56%3.4%1.9%1%
Dec 202542.8%52%2.6%1.4%1.2%
Jan 202637.9%56.4%3.4%1.3%1%
Feb 202646.6%46.6%4.2%1.5%1%
Mar 202655.1%36.9%5%1.8%1.2%
Apr 202659.9%32.8%4.4%1.6%1.3%
May 202655.6%37.2%4.1%1.8%1.2%
Jun 202659.5%32.5%5.3%1.6%1.1%
Jul 202654.5%36.5%6%1.8%1.2%
Aug 202655.6%37.2%4.1%1.8%1.2%
Sep 202650.8%41.5%4.6%2%1.1%

  1. 1.DeWalt

    50.8%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -4.9 points.

  2. 2.Helly Hansen

    41.5%

    Held 2nd. 550K estimated branded searches, +22.2% vs prior month. Share +4.3 points.

  3. 3.Portwest

    4.6%

    Held 3rd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.5 points.

  4. 4.Mascot

    2%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.2 points.

  5. 5.Dickies

    1.1%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.1 points.

Compare search popularity between Helly Hansen and its closest rivals

Every comparison with Helly Hansen

How has branded search demand for Helly Hansen changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Helly Hansen worldwide fell from 823K to 550K.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide decreased from 50.3% to 41.5%.
  • Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide peaked at 56.4% in January 2026 and was lowest at 32.5% in June 2026.
  • Across the 12 months ending September 2026, Helly Hansen fell from 1st to 2nd among work trousers brands worldwide.

How did search popularity change for work trousers brands worldwide in September 2026?

  1. In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.

  2. In September 2026, DeWalt lost estimated Share of Search among work trousers brands worldwide, from 55.6% to 50.8%.

  3. Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.

  4. Estimated monthly branded searches for Portwest worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  5. Estimated monthly branded searches for Mascot worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Helly Hansen compete?

Helly Hansen is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Ski jackets4th of 65.6%Show ranking
Waterproof jacket brands3rd of 69.9%Show ranking
Snow pants brands1st of 438.8%Show ranking
Work trousers brands2nd of 541.5%Shown above

How is Helly Hansen measured?

Brandwave collects information about searches that people make online using Helly Hansen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hellyhansen

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How the Brand Demand Index is measured

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