Dickies vs Helly Hansen:Which is searched more?
In September 2026, Helly Hansen had more branded searches than Dickies among work trousers brands worldwide. Helly Hansen was estimated to have 550K branded searches compared to Dickies’ 14.8K, and held a 41.5% Share of Search versus Dickies’ 1.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Dickies or Helly Hansen?
Compare the work trousers brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Helly Hansen, Dickies. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Helly Hansen | Portwest | Mascot | Dickies |
|---|---|---|---|---|---|
| Oct 2025 | 41.1% | 50.3% | 4.5% | 2% | 2% |
| Nov 2025 | 37.8% | 56% | 3.4% | 1.9% | 1% |
| Dec 2025 | 42.8% | 52% | 2.6% | 1.4% | 1.2% |
| Jan 2026 | 37.9% | 56.4% | 3.4% | 1.3% | 1% |
| Feb 2026 | 46.6% | 46.6% | 4.2% | 1.5% | 1% |
| Mar 2026 | 55.1% | 36.9% | 5% | 1.8% | 1.2% |
| Apr 2026 | 59.9% | 32.8% | 4.4% | 1.6% | 1.3% |
| May 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Jun 2026 | 59.5% | 32.5% | 5.3% | 1.6% | 1.1% |
| Jul 2026 | 54.5% | 36.5% | 6% | 1.8% | 1.2% |
| Aug 2026 | 55.6% | 37.2% | 4.1% | 1.8% | 1.2% |
| Sep 2026 | 50.8% | 41.5% | 4.6% | 2% | 1.1% |
How has the Dickies and Helly Hansen comparison changed over the last 12 months?
3 findings
- Helly Hansen was ahead of Dickies in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Dickies’ estimated Share of Search among work trousers brands worldwide moved from 2% to 1.1%, and its estimated monthly branded searches moved from 33.1K to 14.8K.
- Across the 12 months ending September 2026, Helly Hansen’s estimated Share of Search among work trousers brands worldwide moved from 50.3% to 41.5%, and its estimated monthly branded searches moved from 823K to 550K.
How did search popularity change for work trousers brands worldwide in September 2026?
2 changes
In September 2026, Helly Hansen gained estimated Share of Search among work trousers brands worldwide, from 37.2% to 41.5%.
Estimated monthly branded searches for Dickies worldwide fell 55.3% over 12 measured months, from 33.1K to 14.8K in September 2026.
Other head-to-heads among work trousers brands
How each brand is measured
Brandwave collects information about searches that people make online using Dickies’ and Helly Hansen’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Dickies
1 branded search term
- dickies overalls
Helly Hansen
1 branded search term
- hellyhansen
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.