Brandwave

Spade bits brands:Which are searched most?

In September 2026, Milwaukee was the most searched among spade bits brands worldwide, with an estimated 1.8M branded searches and 73% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee73%
  2. DeWalt26.8%
  3. Irwin0.18%
  4. Bosch0.03%

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Share of SearchLeaderboard

Compare the spade bits brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among spade bits brands worldwide, by month

Share of Search by month for Milwaukee, DeWalt. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeDeWaltIrwinBosch
Oct 202576.7%23%0.23%0.02%
Nov 202573%26.8%0.18%0.02%
Dec 202573%26.8%0.18%0.02%
Jan 202672.9%26.8%0.22%0.03%
Feb 202672.9%26.8%0.22%0.03%
Mar 202672.9%26.8%0.22%0.03%
Apr 202672.9%26.8%0.22%0.03%
May 202672.9%26.8%0.22%0.02%
Jun 202673%26.8%0.18%0.02%
Jul 202676.7%23.1%0.18%0.03%
Aug 202673%26.8%0.18%0.02%
Sep 202673%26.8%0.18%0.03%

This month’s ranking, September 2026

  1. 1.Milwaukee

    73%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.DeWalt

    26.8%

    Held 2nd. 673K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Irwin

    0.18%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bosch

    0.03%

    Held 4th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among spade bits brands worldwide?

In September 2026, Milwaukee was the most searched among spade bits brands worldwide, with an estimated 1.8M branded searches and 73% estimated Share of Search within this set. DeWalt is in 2nd place, 46.1 percentage points behind at 26.8% Share of Search.

Global spade bits brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Milwaukee76.7% → 73%76.7%Jul 202672.9%Jan 20261st
DeWalt23% → 26.8%26.8%Jun 202623%Oct 20252nd
Irwin0.23% → 0.18%0.23%Oct 20250.18%Sep 20263rd
Bosch0.02% → 0.03%0.03%Jul 20260.02%Dec 20254th

Each finding as a sentence

  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among spade bits brands worldwide decreased from 76.7% to 73%.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among spade bits brands worldwide increased from 23% to 26.8%.
  • Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among spade bits brands worldwide peaked at 76.7% in July 2026 and was lowest at 72.9% in January 2026.
  • Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among spade bits brands worldwide peaked at 26.8% in June 2026 and was lowest at 23% in October 2025.
  • Across the 12 months ending September 2026, Irwin and Bosch held steady: their estimated Share of Search among spade bits brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for spade bits brands worldwide in September 2026?

  1. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Milwaukee worldwide fell 18.3% over 12 measured months, from 2.2M to 1.8M in September 2026.

How the Brand Demand Index is measured

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