Kobalt vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Kobalt among rolling tool box brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Kobalt’s 90.5K, and held a 62.7% Share of Search versus Kobalt’s 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Kobalt or Milwaukee?
Compare the rolling tool box brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Kobalt. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | DeWalt | Craftsman | Kobalt | Husky | Proto | Kennedy |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 68.3% | 20.5% | 7.5% | 2.8% | 0.55% | 0.3% | 0.06% |
| Nov 2025 | 64.9% | 23.8% | 7.1% | 3.2% | 0.64% | 0.29% | 0.06% |
| Dec 2025 | 63.9% | 23.5% | 8.6% | 3.1% | 0.63% | 0.28% | 0.04% |
| Jan 2026 | 62.6% | 23% | 10.3% | 3.1% | 0.62% | 0.34% | 0.05% |
| Feb 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.05% |
| Mar 2026 | 59.5% | 21.9% | 14.6% | 2.9% | 0.59% | 0.32% | 0.05% |
| Apr 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| May 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Jun 2026 | 61.6% | 22.7% | 12.4% | 2.5% | 0.5% | 0.33% | 0.04% |
| Jul 2026 | 64.2% | 19.3% | 12.9% | 2.6% | 0.52% | 0.35% | 0.06% |
| Aug 2026 | 61.2% | 22.5% | 12.3% | 3% | 0.5% | 0.33% | 0.05% |
| Sep 2026 | 62.7% | 23.1% | 10.3% | 3.1% | 0.41% | 0.34% | 0.05% |
How has the Kobalt and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Kobalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kobalt’s estimated Share of Search among rolling tool box brands worldwide moved from 2.8% to 3.1%, and its estimated monthly branded searches held steady at 90.5K.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among rolling tool box brands worldwide moved from 68.3% to 62.7%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for rolling tool box brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained estimated Share of Search among rolling tool box brands worldwide, from 61.2% to 62.7%.
Kobalt’s estimated Share of Search among rolling tool box brands worldwide has gained ground for 3 months in a row, from 2.5% to 3.1% in September 2026.
Other head-to-heads among rolling tool box brands
How each brand is measured
Brandwave collects information about searches that people make online using Kobalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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