Jacob's vs Milwaukee:Which is searched more?
In September 2026, Milwaukee had more branded searches than Jacob's among keyless chuck brands worldwide. Milwaukee was estimated to have 1.8M branded searches compared to Jacob's’ 550K, and held a 45.1% Share of Search versus Jacob's’ 13.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Jacob's or Milwaukee?
Compare the keyless chuck brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Milwaukee, Jacob's. The figures are in the table below the chart.
View monthly share of search table
| Month | Milwaukee | Makita | DeWalt | Jacob's |
|---|---|---|---|---|
| Oct 2025 | 46% | 28.8% | 13.8% | 11.3% |
| Nov 2025 | 44.4% | 28.4% | 16.3% | 10.9% |
| Dec 2025 | 46.7% | 24.7% | 17.2% | 11.5% |
| Jan 2026 | 45.3% | 24.3% | 16.7% | 13.6% |
| Feb 2026 | 45.6% | 24% | 16.8% | 13.7% |
| Mar 2026 | 43.4% | 27.5% | 16% | 13.1% |
| Apr 2026 | 45.3% | 24.3% | 16.7% | 13.6% |
| May 2026 | 46.4% | 25.2% | 17.1% | 11.4% |
| Jun 2026 | 46.4% | 25.2% | 17.1% | 11.4% |
| Jul 2026 | 48.9% | 21.7% | 14.7% | 14.7% |
| Aug 2026 | 43.9% | 23.8% | 16.1% | 16.1% |
| Sep 2026 | 45.1% | 24.8% | 16.6% | 13.6% |
How has the Jacob's and Milwaukee comparison changed over the last 12 months?
3 findings
- Milwaukee was ahead of Jacob's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among keyless chuck brands worldwide moved from 11.3% to 13.6%, and its estimated monthly branded searches held steady at 550K.
- Across the 12 months ending September 2026, Milwaukee’s estimated Share of Search among keyless chuck brands worldwide moved from 46% to 45.1%, and its estimated monthly branded searches moved from 2.2M to 1.8M.
How did search popularity change for keyless chuck brands worldwide in September 2026?
2 changes
In September 2026, Milwaukee gained estimated Share of Search among keyless chuck brands worldwide, from 43.9% to 45.1%.
In September 2026, Jacob's lost estimated Share of Search among keyless chuck brands worldwide, from 16.1% to 13.6%.
Other head-to-heads among keyless chuck brands
How each brand is measured
Brandwave collects information about searches that people make online using Jacob's’ and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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