Brandwave

How popular isJacob's in search?

In September 2026, there were an estimated 550K branded searches for Jacob's worldwide which held steady over the last 12 months. Jacob's holds 13.6% estimated Share of Search among keyless chuck brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee45.1%
  2. Makita24.8%
  3. DeWalt16.6%
  4. Jacob's13.6%
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Which keyless chuck brands compete with Jacob's?

Jacob's against keyless chuck brands worldwide, by month

Share of Search by month for Milwaukee, Makita, DeWalt, Jacob's. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeMakitaDeWaltJacob's
Oct 202546%28.8%13.8%11.3%
Nov 202544.4%28.4%16.3%10.9%
Dec 202546.7%24.7%17.2%11.5%
Jan 202645.3%24.3%16.7%13.6%
Feb 202645.6%24%16.8%13.7%
Mar 202643.4%27.5%16%13.1%
Apr 202645.3%24.3%16.7%13.6%
May 202646.4%25.2%17.1%11.4%
Jun 202646.4%25.2%17.1%11.4%
Jul 202648.9%21.7%14.7%14.7%
Aug 202643.9%23.8%16.1%16.1%
Sep 202645.1%24.8%16.6%13.6%

  1. 1.Milwaukee

    45.1%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Makita

    24.8%

    Held 2nd. 1M estimated branded searches, +1.1% vs prior month. Share +0.9 points.

  3. 3.DeWalt

    16.6%

    Held 3rd. 673K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Jacob's

    13.6%

    Held 4th. 550K estimated branded searches, -18.3% vs prior month. Share -2.6 points.

Compare search popularity between Jacob's and its closest rivals

Every comparison with Jacob's

How has branded search demand for Jacob's changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Jacob's worldwide held steady at 550K.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among keyless chuck brands worldwide increased from 11.3% to 13.6%.
  • Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among keyless chuck brands worldwide peaked at 16.1% in August 2026 and was lowest at 10.9% in November 2025.

How did search popularity change for keyless chuck brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among keyless chuck brands worldwide, from 43.9% to 45.1%.

  2. In September 2026, Makita gained estimated Share of Search among keyless chuck brands worldwide, from 23.8% to 24.8%.

  3. In September 2026, Jacob's lost estimated Share of Search among keyless chuck brands worldwide, from 16.1% to 13.6%.

Where does Jacob's compete?

Jacob's is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Keyless chuck brands4th of 413.6%Shown above
Chuck key brands3rd of 522.5%Show ranking
Crackers1st of 559%Show ranking

How is Jacob's measured?

Brandwave collects information about searches that people make online using Jacob's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • jacob's

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How the Brand Demand Index is measured

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