Carr's vs Jacob's:Which is more popular by branded search?
In August 2026, Jacob's had more branded searches than Carr's among crackers worldwide. Jacob's was estimated to have 673K branded searches compared to Carr's’ 135K, and held a 15.3% Share of Search versus Carr's’ 3.1%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Carr's or Jacob's?
Compare the crackers people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Jacob's, Carr's. The figures are in the table below the chart.
View monthly share of search table
| Month | Premier | Jacob's | Carr's | Ritz | Tuc | Water Crackers |
|---|---|---|---|---|---|---|
| Oct 2025 | 81.4% | 11% | 2.7% | 2.2% | 2.2% | 0.54% |
| Nov 2025 | 84.6% | 9.3% | 2.3% | 1.9% | 1.5% | 0.46% |
| Dec 2025 | 86.4% | 7.8% | 1.9% | 1.9% | 1.6% | 0.47% |
| Jan 2026 | 86.5% | 7.8% | 1.9% | 1.9% | 1.6% | 0.38% |
| Feb 2026 | 84.7% | 9.3% | 1.9% | 1.9% | 1.9% | 0.38% |
| Mar 2026 | 84.4% | 9.3% | 2.3% | 1.9% | 1.9% | 0.37% |
| Apr 2026 | 86.8% | 7.8% | 1.9% | 1.6% | 1.6% | 0.32% |
| May 2026 | 90% | 5.4% | 1.6% | 1.3% | 1.3% | 0.27% |
| Jun 2026 | 64.2% | 19.2% | 7.1% | 3.9% | 4.7% | 0.95% |
| Jul 2026 | 66.8% | 20.1% | 4.9% | 3.3% | 4% | 0.81% |
| Aug 2026 | 76.1% | 15.3% | 3.1% | 2.5% | 2.5% | 0.5% |
| Sep 2026 | — | — | — | — | — | — |
How has the Carr's and Jacob's comparison changed over the last 12 months?
3 findings
- Jacob's was ahead of Carr's in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Carr's’ estimated Share of Search among crackers worldwide moved from 2.7% to 3.1%, and its estimated monthly branded searches held steady at 135K.
- Across the 11 months ending August 2026, Jacob's’ estimated Share of Search among crackers worldwide moved from 11% to 15.3%, and its estimated monthly branded searches moved from 550K to 673K.
How each brand is measured
Brandwave collects information about searches that people make online using Carr's’ and Jacob's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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