Brandwave

How popular isCarr's in search?

In August 2026, there were an estimated 135K branded searches for Carr's worldwide which held steady over the last 11 months. Carr's holds 3.1% estimated Share of Search among crackers worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Premier76.1%
  2. Jacob's15.3%
  3. Carr's3.1%
  4. Ritz2.5%
  5. Tuc2.5%
  6. Water Crackers0.5%
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Which crackers compete with Carr's?

Carr's against crackers worldwide, by month

Share of Search by month for Premier, Jacob's, Carr's, Ritz, Tuc. The figures are in the table below the chart.

View monthly share of search table
MonthPremierJacob'sCarr'sRitzTucWater Crackers
Oct 202581.4%11%2.7%2.2%2.2%0.54%
Nov 202584.6%9.3%2.3%1.9%1.5%0.46%
Dec 202586.4%7.8%1.9%1.9%1.6%0.47%
Jan 202686.5%7.8%1.9%1.9%1.6%0.38%
Feb 202684.7%9.3%1.9%1.9%1.9%0.38%
Mar 202684.4%9.3%2.3%1.9%1.9%0.37%
Apr 202686.8%7.8%1.9%1.6%1.6%0.32%
May 202690%5.4%1.6%1.3%1.3%0.27%
Jun 202664.2%19.2%7.1%3.9%4.7%0.95%
Jul 202666.8%20.1%4.9%3.3%4%0.81%
Aug 202676.1%15.3%3.1%2.5%2.5%0.5%
Sep 2026——————

  1. 1.Premier

    76.1%

    Held 1st. 3.4M estimated branded searches, +83.1% vs prior month. Share +9.3 points.

  2. 2.Jacob's

    15.3%

    Held 2nd. 673K estimated branded searches, +22.4% vs prior month. Share -4.8 points.

  3. 3.Carr's

    3.1%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -1.9 points.

  4. 4.Ritz

    2.5%

    Moved from 5th to 4th. 110K estimated branded searches, +21.5% vs prior month. Share -0.8 points.

  5. 5.Tuc

    2.5%

    Moved from 4th to 5th. 110K estimated branded searches, 0% vs prior month. Share -1.5 points.

  6. 6.Water Crackers

    0.5%

    Held 6th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between Carr's and its closest rivals

How has branded search demand for Carr's changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Carr's worldwide held steady at 135K.
  • Across the 11 months ending August 2026, Carr's’ estimated Share of Search among crackers worldwide peaked at 7.1% in June 2026 and was lowest at 1.6% in May 2026.

How did search popularity change for crackers worldwide in August 2026?

  1. In August 2026, Premier gained estimated Share of Search among crackers worldwide, from 66.8% to 76.1%.

  2. In August 2026, Jacob's lost estimated Share of Search among crackers worldwide, from 20.1% to 15.3%.

  3. In August 2026, Carr's lost estimated Share of Search among crackers worldwide, from 4.9% to 3.1%.

  4. In August 2026, Tuc lost estimated Share of Search among crackers worldwide, from 4% to 2.5%.

  5. In August 2026, Ritz lost estimated Share of Search among crackers worldwide, from 3.3% to 2.5%.

  6. Estimated monthly branded searches for Water Crackers worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Carr's measured?

Brandwave collects information about searches that people make online using Carr's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • carr's

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How the Brand Demand Index is measured

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