How popular isRitz in search?
In September 2026, there were an estimated 110K branded searches for Ritz worldwide which held steady over the last 12 months. Ritz holds 63.1% estimated Share of Search among cracker brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cracker brands compete with Ritz?
Share of Search by month for Ritz, Nairn's, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Nairn's | Ryvita |
|---|---|---|---|
| Oct 2025 | 69.7% | 21% | 9.4% |
| Nov 2025 | 72.4% | 17.8% | 9.7% |
| Dec 2025 | 80.8% | 13.3% | 5.9% |
| Jan 2026 | 72.5% | 17.8% | 9.7% |
| Feb 2026 | 72.4% | 17.8% | 9.7% |
| Mar 2026 | 66.5% | 24.5% | 9% |
| Apr 2026 | 66.5% | 24.5% | 9% |
| May 2026 | 63.1% | 28.4% | 8.5% |
| Jun 2026 | 62.1% | 27.8% | 10.2% |
| Jul 2026 | 58.5% | 32% | 9.6% |
| Aug 2026 | 59.4% | 32.6% | 8% |
| Sep 2026 | 63.1% | 28.4% | 8.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 110K | 0% | +3.7 points | |
| 2, held 2nd | 28.4% | 49.5K | -18.2% | -4.3 points | |
| 3, held 3rd | 8.5% | 14.8K | 0% | +0.5 points |
Compare search popularity between Ritz and its closest rivals
Every comparison with Ritz
6 comparisons
How has branded search demand for Ritz changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ritz worldwide held steady at 110K.
- Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide decreased from 69.7% to 63.1%.
- Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide peaked at 80.8% in December 2025 and was lowest at 58.5% in July 2026.
How did search popularity change for cracker brands worldwide in September 2026?
3 changes
In September 2026, Ritz gained estimated Share of Search among cracker brands worldwide, from 59.4% to 63.1%.
In September 2026, Ryvita gained estimated Share of Search among cracker brands worldwide, from 8% to 8.5%.
In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%.
Where does Ritz compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Crackers | 3rd of 5 | 11.8% | Show ranking |
| Cracker brands | 1st of 3 | 63.1% | Shown above |
How is Ritz measured?
Brandwave collects information about searches that people make online using Ritz’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ritz crackers
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Is Ritz your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.