Ritz vs Wheat Thins:Which is more popular?
In September 2026, Ritz had more branded searches than Wheat Thins among cracker brands worldwide. Ritz had about 110,000 branded searches, while Wheat Thins had 40,500. Ritz made up 5.3% of all cracker brand searches we track, and Wheat Thins accounted for 2%. When we asked ChatGPT and Google AI Overviews about cracker brands, Ritz and Wheat Thins each appeared in three of the four answers. Ritz was mentioned before Wheat Thins in every answer.
Who do people search for more?
Ritz, about 3 searches for every 1 for Wheat Thins
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Ritz, named ahead of Wheat Thins in every answer
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Top cracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Ritz and Wheat Thins were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Ritz was listed before Wheat Thins in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triscuit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cheez-It3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wheat Thins3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carr's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jacob's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Tuc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nairn's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryvita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cracker brands
4 answers
Asked ChatGPT
“Which cracker brand should I buy?”
Asked ChatGPT
“What are the best cracker brands?”
Asked ChatGPT
“What's the best cracker brand for snacking?”
Searched Google, AI Overview
“best crackers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“healthy crackers”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Ritz or Wheat Thins more popular in search?
This chart shows how often people search Google for Ritz and Wheat Thins by name. Each line represents a brand's share of searches for all nine cracker brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Ritz, Wheat Thins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cheez-It | Jacob's | Carr's | Ritz | Tuc | Nairn's | Triscuit | Wheat Thins | Ryvita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 42.9% | 10.5% | 8.6% | 8.6% | 2.6% | 3.9% | 2.6% | 1.2% |
| Nov 2025 | 16.7% | 45.8% | 11.2% | 9.2% | 7.5% | 2.3% | 3.4% | 2.8% | 1.2% |
| Dec 2025 | 16.1% | 44.1% | 10.8% | 10.8% | 8.8% | 1.8% | 4% | 2.7% | 0.79% |
| Jan 2026 | 18.7% | 41.8% | 10.3% | 10.2% | 8.4% | 2.5% | 3.8% | 3.1% | 1.4% |
| Feb 2026 | 16.6% | 45.3% | 9.1% | 9.1% | 9.1% | 2.2% | 4.1% | 3.3% | 1.2% |
| Mar 2026 | 19.1% | 42.7% | 10.5% | 8.5% | 8.5% | 3.1% | 3.8% | 2.6% | 1.1% |
| Apr 2026 | 16.2% | 44.2% | 10.9% | 8.8% | 8.8% | 3.3% | 4% | 2.7% | 1.2% |
| May 2026 | 24.2% | 36.2% | 10.9% | 8.8% | 8.8% | 4% | 3.3% | 2.7% | 1.2% |
| Jun 2026 | 17.6% | 39.5% | 14.5% | 7.9% | 9.7% | 3.6% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 16.4% | 44.9% | 11% | 7.4% | 9% | 4% | 3.3% | 2.7% | 1.2% |
| Aug 2026 | 23.6% | 43.1% | 8.6% | 7% | 7% | 3.9% | 3.2% | 2.6% | 0.95% |
| Sep 2026 | 48.6% | 26.7% | 6.6% | 5.3% | 5.3% | 2.4% | 2.4% | 2% | 0.72% |
How has the Ritz and Wheat Thins comparison changed over the last 12 months?
3 findings
- Ritz was ahead of Wheat Thins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Ritz’s share of searches among cracker brands worldwide moved from 8.6% to 5.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Wheat Thins’ share of searches among cracker brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for cracker brands worldwide in September 2026?
2 changes
In September 2026, Ritz lost share of searches among cracker brands worldwide, from 7% to 5.3%.
In September 2026, Wheat Thins lost share of searches among cracker brands worldwide, from 2.6% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ritz’s and Wheat Thins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Ritz
1 branded search term
- ritz crackers
Wheat Thins
1 branded search term
- wheat thins
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