Cracker brands:Which are searched most?
In September 2026, Ritz was the most searched among cracker brands worldwide, with an estimated 110K branded searches and 63.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the cracker and rice cracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ritz, Nairn's, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Nairn's | Ryvita |
|---|---|---|---|
| Oct 2025 | 69.7% | 21% | 9.4% |
| Nov 2025 | 72.4% | 17.8% | 9.7% |
| Dec 2025 | 80.8% | 13.3% | 5.9% |
| Jan 2026 | 72.5% | 17.8% | 9.7% |
| Feb 2026 | 72.4% | 17.8% | 9.7% |
| Mar 2026 | 66.5% | 24.5% | 9% |
| Apr 2026 | 66.5% | 24.5% | 9% |
| May 2026 | 63.1% | 28.4% | 8.5% |
| Jun 2026 | 62.1% | 27.8% | 10.2% |
| Jul 2026 | 58.5% | 32% | 9.6% |
| Aug 2026 | 59.4% | 32.6% | 8% |
| Sep 2026 | 63.1% | 28.4% | 8.5% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 110K | 0% | +3.7 points | |
| 2, held 2nd | 28.4% | 49.5K | -18.2% | -4.3 points | |
| 3, held 3rd | 8.5% | 14.8K | 0% | +0.5 points |
Compare search popularity between leading brands
Which brand is most popular in search among cracker brands worldwide?
3 brands
In September 2026, Ritz was the most searched among cracker brands worldwide, with an estimated 110K branded searches and 63.1% estimated Share of Search within this set. Nairn's is in 2nd place, 34.7 percentage points behind at 28.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Ritz | 69.7% → 63.1% | 80.8%Dec 2025 | 58.5%Jul 2026 | 1st |
 Nairn's | 21% → 28.4% | 32.6%Aug 2026 | 13.3%Dec 2025 | 2nd |
 Ryvita | 9.4% → 8.5% | 10.2%Jun 2026 | 5.9%Dec 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide decreased from 69.7% to 63.1%.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide increased from 21% to 28.4%.
- Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide decreased from 9.4% to 8.5%.
- Across the 12 months ending September 2026, Ritz’s estimated Share of Search among cracker brands worldwide peaked at 80.8% in December 2025 and was lowest at 58.5% in July 2026.
- Across the 12 months ending September 2026, Nairn's’ estimated Share of Search among cracker brands worldwide peaked at 32.6% in August 2026 and was lowest at 13.3% in December 2025.
- Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide peaked at 10.2% in June 2026 and was lowest at 5.9% in December 2025.
How did search popularity change for cracker brands worldwide in September 2026?
3 changes
In September 2026, Ritz gained estimated Share of Search among cracker brands worldwide, from 59.4% to 63.1%.
In September 2026, Ryvita gained estimated Share of Search among cracker brands worldwide, from 8% to 8.5%.
In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%.
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