How popular isTuc?
In September 2026, people searched for Tuc by name about 110,000 times worldwide, about the same as the previous year. These searches made up 5.3% of all global cracker brand searches, placing Tuc fifth out of nine brands. When we asked both ChatGPT and Google AI Overviews about cracker brands, Tuc did not appear in any of the answers.
Tuc is the fifth most searched of 9 competitors and not listed in any AI answer.
- Cheez-ItShare of searches 48.6%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
Jacob'sShare of searches 26.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Carr'sShare of searches 6.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
RitzShare of searches 5.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st- TucShare of searches 5.3%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top cracker brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Tuc did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Triscuit4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Cheez-It3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Ritz3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Wheat Thins3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Carr's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jacob's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Tuc0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nairn's0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ryvita0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about cracker brands
4 answers
Asked ChatGPT
“Which cracker brand should I buy?”
Asked ChatGPT
“What are the best cracker brands?”
Asked ChatGPT
“What's the best cracker brand for snacking?”
Searched Google, AI Overview
“best crackers”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“healthy crackers”
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Which cracker brands compete with Tuc?
Share of searches by month for Cheez-It, Jacob's, Carr's, Ritz, Tuc, Nairn's, Triscuit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cheez-It | Jacob's | Carr's | Ritz | Tuc | Nairn's | Triscuit | Wheat Thins | Ryvita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 42.9% | 10.5% | 8.6% | 8.6% | 2.6% | 3.9% | 2.6% | 1.2% |
| Nov 2025 | 16.7% | 45.8% | 11.2% | 9.2% | 7.5% | 2.3% | 3.4% | 2.8% | 1.2% |
| Dec 2025 | 16.1% | 44.1% | 10.8% | 10.8% | 8.8% | 1.8% | 4% | 2.7% | 0.79% |
| Jan 2026 | 18.7% | 41.8% | 10.3% | 10.2% | 8.4% | 2.5% | 3.8% | 3.1% | 1.4% |
| Feb 2026 | 16.6% | 45.3% | 9.1% | 9.1% | 9.1% | 2.2% | 4.1% | 3.3% | 1.2% |
| Mar 2026 | 19.1% | 42.7% | 10.5% | 8.5% | 8.5% | 3.1% | 3.8% | 2.6% | 1.1% |
| Apr 2026 | 16.2% | 44.2% | 10.9% | 8.8% | 8.8% | 3.3% | 4% | 2.7% | 1.2% |
| May 2026 | 24.2% | 36.2% | 10.9% | 8.8% | 8.8% | 4% | 3.3% | 2.7% | 1.2% |
| Jun 2026 | 17.6% | 39.5% | 14.5% | 7.9% | 9.7% | 3.6% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 16.4% | 44.9% | 11% | 7.4% | 9% | 4% | 3.3% | 2.7% | 1.2% |
| Aug 2026 | 23.6% | 43.1% | 8.6% | 7% | 7% | 3.9% | 3.2% | 2.6% | 0.95% |
| Sep 2026 | 48.6% | 26.7% | 6.6% | 5.3% | 5.3% | 2.4% | 2.4% | 2% | 0.72% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 48.6% | 1M | +171.7% | +25 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 26.7% | 550K | -18.3% | -16.4 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 6.6% | 135K | +0.01% | -2.1 points | |
| 4, held 4th | 5.3% | 110K | 0% | -1.7 points | |
| 5, held 5th | 5.3% | 110K | 0% | -1.7 points | |
| 6, held 6th | 2.4% | 49.5K | -18.2% | -1.5 points | |
| 7, held 7th | 2.4% | 49.5K | 0% | -0.8 points | |
| 8, held 8th | 2% | 40.5K | 0% | -0.6 points | |
| 9, held 9th | 0.72% | 14.8K | 0% | -0.2 points |
1.Cheez-It
48.6%
Moved from 2nd to 1st. 1M estimated branded searches, +171.7% vs prior month. Share +25 points.
2.
Jacob's26.7%
Moved from 1st to 2nd. 550K estimated branded searches, -18.3% vs prior month. Share -16.4 points.
3.
Carr's6.6%
Held 3rd. 135K estimated branded searches, +0.01% vs prior month. Share -2.1 points.
4.
Ritz5.3%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share -1.7 points.
5.Tuc
5.3%
Held 5th. 110K estimated branded searches, 0% vs prior month. Share -1.7 points.
6.
Nairn's2.4%
Held 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
7.Triscuit
2.4%
Held 7th. 49.5K estimated branded searches, 0% vs prior month. Share -0.8 points.
2%
Held 8th. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
9.
Ryvita0.72%
Held 9th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
Compare popularity between Tuc and its closest rivals
Every comparison with Tuc
8 comparisons
How has branded search demand for Tuc changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tuc worldwide held steady at 110K.
- Across the 12 months ending September 2026, Tuc’s share of searches among cracker brands worldwide decreased from 8.6% to 5.3%.
- Across the 12 months ending September 2026, Tuc’s share of searches among cracker brands worldwide peaked at 9.7% in June 2026 and was lowest at 5.3% in September 2026.
How did search popularity change for cracker brands worldwide in September 2026?
6 changes
In September 2026, Cheez-It overtook Jacob's to become the leader among cracker brands worldwide, with 48.6% of the searches.
In September 2026, Jacob's lost share of searches among cracker brands worldwide, from 43.1% to 26.7%.
In September 2026, Carr's lost share of searches among cracker brands worldwide, from 8.6% to 6.6%.
In September 2026, Ritz lost share of searches among cracker brands worldwide, from 7% to 5.3%.
In September 2026, Tuc lost share of searches among cracker brands worldwide, from 7% to 5.3%.
In September 2026, Nairn's lost share of searches among cracker brands worldwide, from 3.9% to 2.4%.
How are Tuc’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Tuc’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tuc
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Is Tuc your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.