How popular isRyvita in search?
In September 2026, there were an estimated 14.8K branded searches for Ryvita worldwide which held steady over the last 12 months. Ryvita holds 8.5% estimated Share of Search among cracker brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which cracker brands compete with Ryvita?
Share of Search by month for Ritz, Nairn's, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Ritz | Nairn's | Ryvita |
|---|---|---|---|
| Oct 2025 | 69.7% | 21% | 9.4% |
| Nov 2025 | 72.4% | 17.8% | 9.7% |
| Dec 2025 | 80.8% | 13.3% | 5.9% |
| Jan 2026 | 72.5% | 17.8% | 9.7% |
| Feb 2026 | 72.4% | 17.8% | 9.7% |
| Mar 2026 | 66.5% | 24.5% | 9% |
| Apr 2026 | 66.5% | 24.5% | 9% |
| May 2026 | 63.1% | 28.4% | 8.5% |
| Jun 2026 | 62.1% | 27.8% | 10.2% |
| Jul 2026 | 58.5% | 32% | 9.6% |
| Aug 2026 | 59.4% | 32.6% | 8% |
| Sep 2026 | 63.1% | 28.4% | 8.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.1% | 110K | 0% | +3.7 points | |
| 2, held 2nd | 28.4% | 49.5K | -18.2% | -4.3 points | |
| 3, held 3rd | 8.5% | 14.8K | 0% | +0.5 points |
Compare search popularity between Ryvita and its closest rivals
How has branded search demand for Ryvita changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Ryvita worldwide held steady at 14.8K.
- Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide decreased from 9.4% to 8.5%.
- Across the 12 months ending September 2026, Ryvita’s estimated Share of Search among cracker brands worldwide peaked at 10.2% in June 2026 and was lowest at 5.9% in December 2025.
How did search popularity change for cracker brands worldwide in September 2026?
3 changes
In September 2026, Ritz gained estimated Share of Search among cracker brands worldwide, from 59.4% to 63.1%.
In September 2026, Ryvita gained estimated Share of Search among cracker brands worldwide, from 8% to 8.5%.
In September 2026, Nairn's lost estimated Share of Search among cracker brands worldwide, from 32.6% to 28.4%.
Where does Ryvita compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Biscuit brands | 6th of 7 | 0.33% | Show ranking |
| Crispbreads | 3rd of 6 | 7% | Show ranking |
| Cracker brands | 3rd of 3 | 8.5% | Shown above |
How is Ryvita measured?
Brandwave collects information about searches that people make online using Ryvita’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- ryvita
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Is Ryvita your brand?
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