Crispbreads:Which brands are most popular in search?
In August 2026, Wasa was the most searched among crispbreads worldwide, with an estimated 165K branded searches and 80.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Wasa80.7%
Finn Crisp10.9%
Ryvita7.2%Dr Karg0.78%
Peter's Yard0.43%- Leksands—
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Share of SearchLeaderboard
Compare the crispbreads people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Wasa, Finn Crisp, Ryvita. The figures are in the table below the chart.
View monthly share of search table
| Month | Wasa | Finn Crisp | Ryvita | Dr Karg | Peter's Yard | Leksands |
|---|---|---|---|---|---|---|
| Oct 2025 | 80.6% | 10.9% | 7.2% | 0.78% | 0.49% | — |
| Nov 2025 | 82.3% | 9% | 7.4% | 0.65% | 0.65% | — |
| Dec 2025 | 81.5% | 10.9% | 6% | 0.6% | 0.97% | — |
| Jan 2026 | 77.4% | 12.7% | 8.5% | 0.89% | 0.47% | — |
| Feb 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Mar 2026 | 78.7% | 12.9% | 7.1% | 0.91% | 0.42% | — |
| Apr 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| May 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Jun 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Jul 2026 | 80.6% | 10.8% | 7.2% | 0.93% | 0.43% | — |
| Aug 2026 | 80.7% | 10.9% | 7.2% | 0.78% | 0.43% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 80.7% | 165K | 0% | +0.1 points | |
| 2, held 2nd | 10.9% | 22.2K | 0% | 0 points | |
| 3, held 3rd | 7.2% | 14.8K | 0% | 0 points | |
| 4, held 4th | 0.78% | 1.6K | -15.8% | -0.1 points | |
| 5, held 5th | 0.43% | 880 | 0% | 0 points | |
| —, not measured this month | — | — | — | — |
1.
Wasa80.7%
Held 1st. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.
10.9%
Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Ryvita7.2%
Held 3rd. 14.8K estimated branded searches, 0% vs prior month. Share 0 points.
4.
0.78%
Held 4th. 1.6K estimated branded searches, -15.8% vs prior month. Share -0.1 points.
0.43%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
—.Leksands
—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
Which brand is most popular in search among crispbreads worldwide?
5 brands
In August 2026, Wasa was the most searched among crispbreads worldwide, with an estimated 165K branded searches and 80.7% estimated Share of Search within this set. Finn Crisp is in 2nd place, 69.8 percentage points behind at 10.9% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Wasa | 80.6% → 80.7% | 82.3%Nov 2025 | 77.4%Jan 2026 | 1st |
| Finn Crisp | 10.9% | 12.9%Mar 2026 | 9%Nov 2025 | 2nd |
| Ryvita | 7.2% | 8.5%Jan 2026 | 6%Dec 2025 | 3rd |
| Dr Karg | 0.78% | 0.93%Feb 2026 | 0.6%Dec 2025 | 4th |
| Peter's Yard | 0.49% → 0.43% | 0.97%Dec 2025 | 0.42%Mar 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Wasa’s estimated Share of Search among crispbreads worldwide peaked at 82.3% in November 2025 and was lowest at 77.4% in January 2026.
- Across the 11 months ending August 2026, Finn Crisp’s estimated Share of Search among crispbreads worldwide peaked at 12.9% in March 2026 and was lowest at 9% in November 2025.
- Across the 11 months ending August 2026, Ryvita’s estimated Share of Search among crispbreads worldwide peaked at 8.5% in January 2026 and was lowest at 6% in December 2025.
- Across the 11 months ending August 2026, Wasa, Finn Crisp, Ryvita, Dr Karg, Peter's Yard and Leksands held steady: their estimated Share of Search among crispbreads worldwide each moved less than 0.5 percentage points.
How did search popularity change for crispbreads worldwide in August 2026?
1 change
Estimated monthly branded searches for Peter's Yard worldwide fell 12% over 11 measured months, from 1K to 880 in August 2026.
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