Tuc vs Wheat Thins:Which is searched more?
In September 2026, Tuc had more branded searches than Wheat Thins among cracker brands worldwide. Tuc had about 110,000 branded searches, while Wheat Thins had 40,500. Tuc made up 5.3% of all cracker brand searches we track, and Wheat Thins accounted for 2%. These are worldwide searches for English-language branded terms.
Follow Tuc vs Wheat Thins and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Is Tuc or Wheat Thins more popular in search?
Compare the cracker and rice cracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Tuc, Wheat Thins. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cheez-It | Jacob's | Carr's | Ritz | Tuc | Nairn's | Triscuit | Wheat Thins | Ryvita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 42.9% | 10.5% | 8.6% | 8.6% | 2.6% | 3.9% | 2.6% | 1.2% |
| Nov 2025 | 16.7% | 45.8% | 11.2% | 9.2% | 7.5% | 2.3% | 3.4% | 2.8% | 1.2% |
| Dec 2025 | 16.1% | 44.1% | 10.8% | 10.8% | 8.8% | 1.8% | 4% | 2.7% | 0.79% |
| Jan 2026 | 18.7% | 41.8% | 10.3% | 10.2% | 8.4% | 2.5% | 3.8% | 3.1% | 1.4% |
| Feb 2026 | 16.6% | 45.3% | 9.1% | 9.1% | 9.1% | 2.2% | 4.1% | 3.3% | 1.2% |
| Mar 2026 | 19.1% | 42.7% | 10.5% | 8.5% | 8.5% | 3.1% | 3.8% | 2.6% | 1.1% |
| Apr 2026 | 16.2% | 44.2% | 10.9% | 8.8% | 8.8% | 3.3% | 4% | 2.7% | 1.2% |
| May 2026 | 24.2% | 36.2% | 10.9% | 8.8% | 8.8% | 4% | 3.3% | 2.7% | 1.2% |
| Jun 2026 | 17.6% | 39.5% | 14.5% | 7.9% | 9.7% | 3.6% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 16.4% | 44.9% | 11% | 7.4% | 9% | 4% | 3.3% | 2.7% | 1.2% |
| Aug 2026 | 23.6% | 43.1% | 8.6% | 7% | 7% | 3.9% | 3.2% | 2.6% | 0.95% |
| Sep 2026 | 48.6% | 26.7% | 6.6% | 5.3% | 5.3% | 2.4% | 2.4% | 2% | 0.72% |
How has the Tuc and Wheat Thins comparison changed over the last 12 months?
3 findings
- Tuc was ahead of Wheat Thins in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Tuc’s share of searches among cracker brands worldwide moved from 8.6% to 5.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Wheat Thins’ share of searches among cracker brands worldwide moved from 2.6% to 2%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for cracker brands worldwide in September 2026?
2 changes
In September 2026, Tuc lost share of searches among cracker brands worldwide, from 7% to 5.3%.
In September 2026, Wheat Thins lost share of searches among cracker brands worldwide, from 2.6% to 2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Tuc’s and Wheat Thins’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Tuc
1 branded search term
- tuc
Wheat Thins
1 branded search term
- wheat thins
Other head-to-heads among cracker brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.