Carr's vs Cheez-It:Which is searched more?
In September 2026, Cheez-It had more branded searches than Carr's among cracker brands worldwide. Cheez-It had about 1 million branded searches, while Carr's had 135,000. Cheez-It made up 48.6% of all cracker brand searches we track, and Carr's accounted for 6.6%. These are worldwide searches for English-language branded terms.
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Is Carr's or Cheez-It more popular in search?
Compare the cracker and rice cracker brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Cheez-It, Carr's. The figures are in the table below the chart.
View monthly share of searches table
| Month | Cheez-It | Jacob's | Carr's | Ritz | Tuc | Nairn's | Triscuit | Wheat Thins | Ryvita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 19.2% | 42.9% | 10.5% | 8.6% | 8.6% | 2.6% | 3.9% | 2.6% | 1.2% |
| Nov 2025 | 16.7% | 45.8% | 11.2% | 9.2% | 7.5% | 2.3% | 3.4% | 2.8% | 1.2% |
| Dec 2025 | 16.1% | 44.1% | 10.8% | 10.8% | 8.8% | 1.8% | 4% | 2.7% | 0.79% |
| Jan 2026 | 18.7% | 41.8% | 10.3% | 10.2% | 8.4% | 2.5% | 3.8% | 3.1% | 1.4% |
| Feb 2026 | 16.6% | 45.3% | 9.1% | 9.1% | 9.1% | 2.2% | 4.1% | 3.3% | 1.2% |
| Mar 2026 | 19.1% | 42.7% | 10.5% | 8.5% | 8.5% | 3.1% | 3.8% | 2.6% | 1.1% |
| Apr 2026 | 16.2% | 44.2% | 10.9% | 8.8% | 8.8% | 3.3% | 4% | 2.7% | 1.2% |
| May 2026 | 24.2% | 36.2% | 10.9% | 8.8% | 8.8% | 4% | 3.3% | 2.7% | 1.2% |
| Jun 2026 | 17.6% | 39.5% | 14.5% | 7.9% | 9.7% | 3.6% | 3.6% | 2.4% | 1.3% |
| Jul 2026 | 16.4% | 44.9% | 11% | 7.4% | 9% | 4% | 3.3% | 2.7% | 1.2% |
| Aug 2026 | 23.6% | 43.1% | 8.6% | 7% | 7% | 3.9% | 3.2% | 2.6% | 0.95% |
| Sep 2026 | 48.6% | 26.7% | 6.6% | 5.3% | 5.3% | 2.4% | 2.4% | 2% | 0.72% |
How has the Carr's and Cheez-It comparison changed over the last 12 months?
3 findings
- Cheez-It was ahead of Carr's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Carr's’ share of searches among cracker brands worldwide moved from 10.5% to 6.6%, and its estimated monthly branded searches held steady at 135K.
- Across the 12 months ending September 2026, Cheez-It’s share of searches among cracker brands worldwide moved from 19.2% to 48.6%, and its estimated monthly branded searches moved from 246K to 1M.
How did search popularity change for cracker brands worldwide in September 2026?
2 changes
In September 2026, Cheez-It overtook Jacob's to become the leader among cracker brands worldwide, with 48.6% of the searches.
In September 2026, Carr's lost share of searches among cracker brands worldwide, from 8.6% to 6.6%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Carr's’ and Cheez-It’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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