How popular isJacob's in search?
In September 2026, there were an estimated 550K branded searches for Jacob's worldwide which held steady over the last 12 months. Jacob's holds 21% estimated Share of Search among chuck key brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Makita38.4%
DeWalt25.7%
Jacob's21%
Black and Decker8.4%
Bosch6.4%
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Which chuck key brands compete with Jacob's?
Share of Search by month for Makita, DeWalt, Jacob's, Black and Decker, Bosch. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Jacob's | Black and Decker | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 45.6% | 21.9% | 17.9% | 8% | 6.7% |
| Nov 2025 | 44.1% | 25.4% | 17% | 8.3% | 5.2% |
| Dec 2025 | 39.8% | 27.7% | 18.5% | 8.2% | 5.7% |
| Jan 2026 | 37.9% | 25.9% | 21.2% | 8.5% | 6.5% |
| Feb 2026 | 38.1% | 26.6% | 21.8% | 7.9% | 5.5% |
| Mar 2026 | 41.8% | 24.3% | 19.8% | 7.9% | 6.1% |
| Apr 2026 | 37.9% | 25.9% | 21.2% | 8.5% | 6.5% |
| May 2026 | 38.9% | 26.3% | 17.6% | 10.6% | 6.6% |
| Jun 2026 | 39.3% | 26.6% | 17.8% | 9.7% | 6.7% |
| Jul 2026 | 35.3% | 23.9% | 23.9% | 9.6% | 7.3% |
| Aug 2026 | 35.9% | 24.3% | 24.3% | 8% | 7.4% |
| Sep 2026 | 38.4% | 25.7% | 21% | 8.4% | 6.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 1M | +1.1% | +2.5 points | |
| 2, held 2nd | 25.7% | 673K | 0% | +1.4 points | |
| 3, held 3rd | 21% | 550K | -18.3% | -3.3 points | |
| 4, held 4th | 8.4% | 220K | 0% | +0.5 points | |
| 5, held 5th | 6.4% | 169K | -17.6% | -1 points |
1.
Makita38.4%
Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +2.5 points.
2.
DeWalt25.7%
Held 2nd. 673K estimated branded searches, 0% vs prior month. Share +1.4 points.
3.
Jacob's21%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -3.3 points.
8.4%
Held 4th. 220K estimated branded searches, 0% vs prior month. Share +0.5 points.
5.
Bosch6.4%
Held 5th. 169K estimated branded searches, -17.6% vs prior month. Share -1 points.
Compare search popularity between Jacob's and its closest rivals
Every comparison with Jacob's
9 comparisons
How has branded search demand for Jacob's changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Jacob's worldwide held steady at 550K.
- Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among chuck key brands worldwide increased from 17.9% to 21%.
- Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among chuck key brands worldwide peaked at 24.3% in August 2026 and was lowest at 17% in November 2025.
How did search popularity change for chuck key brands worldwide in September 2026?
5 changes
In September 2026, Makita gained estimated Share of Search among chuck key brands worldwide, from 35.9% to 38.4%.
In September 2026, DeWalt gained estimated Share of Search among chuck key brands worldwide, from 24.3% to 25.7%.
In September 2026, Jacob's lost estimated Share of Search among chuck key brands worldwide, from 24.3% to 21%.
In September 2026, Bosch lost estimated Share of Search among chuck key brands worldwide, from 7.4% to 6.4%.
Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.
Where does Jacob's compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Keyless chuck brands | 4th of 4 | 13.6% | Show ranking |
| Chuck key brands | 3rd of 5 | 21% | Shown above |
| Crackers | 1st of 5 | 59% | Show ranking |
How is Jacob's measured?
Brandwave collects information about searches that people make online using Jacob's’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- jacob's
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Is Jacob's your brand?
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