DeWalt vs Jacob's:Which is searched more?
In September 2026, DeWalt had more branded searches than Jacob's among chuck key brands worldwide. DeWalt was estimated to have 673K branded searches compared to Jacob's’ 550K, and held a 27.5% Share of Search versus Jacob's’ 22.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, DeWalt or Jacob's?
Compare the chuck key brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for DeWalt, Jacob's. The figures are in the table below the chart.
View monthly share of search table
| Month | Makita | DeWalt | Jacob's | Black and Decker | Bosch |
|---|---|---|---|---|---|
| Oct 2025 | 48.9% | 23.4% | 19.2% | 8.5% | <0.01% |
| Nov 2025 | 46.6% | 26.8% | 17.9% | 8.8% | <0.01% |
| Dec 2025 | 42.3% | 29.4% | 19.6% | 8.7% | <0.01% |
| Jan 2026 | 40.5% | 27.7% | 22.7% | 9.1% | <0.01% |
| Feb 2026 | 40.3% | 28.2% | 23.1% | 8.4% | <0.01% |
| Mar 2026 | 44.6% | 25.9% | 21.1% | 8.5% | <0.01% |
| Apr 2026 | 40.5% | 27.7% | 22.7% | 9.1% | <0.01% |
| May 2026 | 41.6% | 28.2% | 18.9% | 11.3% | <0.01% |
| Jun 2026 | 42.1% | 28.5% | 19.1% | 10.4% | <0.01% |
| Jul 2026 | 38.1% | 25.8% | 25.8% | 10.3% | <0.01% |
| Aug 2026 | 38.8% | 26.3% | 26.3% | 8.6% | <0.01% |
| Sep 2026 | 41% | 27.5% | 22.5% | 9% | <0.01% |
How has the DeWalt and Jacob's comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Jacob's in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s estimated Share of Search among chuck key brands worldwide moved from 23.4% to 27.5%, and its estimated monthly branded searches held steady at 673K.
- Across the 12 months ending September 2026, Jacob's’ estimated Share of Search among chuck key brands worldwide moved from 19.2% to 22.5%, and its estimated monthly branded searches held steady at 550K.
How did search popularity change for chuck key brands worldwide in September 2026?
2 changes
In September 2026, DeWalt gained estimated Share of Search among chuck key brands worldwide, from 26.3% to 27.5%.
In September 2026, Jacob's lost estimated Share of Search among chuck key brands worldwide, from 26.3% to 22.5%.
Other head-to-heads among chuck key brands
How each brand is measured
Brandwave collects information about searches that people make online using DeWalt’s and Jacob's’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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