How popular isStanley?
In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 13.1% of all global spirit level brand searches, placing Stanley fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about spirit level brands, Stanley appeared in two of the five answers and was the fourth most recommended of the six.
Stanley is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
StabilaShare of searches 44.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
EmpireShare of searches 16.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
KaproShare of searches 16.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
StanleyShare of searches 13.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
Johnson LevelShare of searches 8.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
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Top spirit level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spirit level brands
5 answers
Asked ChatGPT
“Which spirit level brand should I buy?”
Asked ChatGPT
“What are the best spirit level brands?”
Asked ChatGPT
“What's the best spirit level brand for home improvement projects?”
Searched Google, AI Overview
“best spirit level”
Searched Google, AI Overview
“level for shelves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which spirit level brands compete with Stanley?
Share of searches by month for Stabila, Empire, Kapro, Stanley, Johnson Level. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabila | Empire | Kapro | Stanley | Johnson Level | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 14.1% | 14.1% | 14.1% | 9.3% | 0.83% |
| Nov 2025 | 45.9% | 13.7% | 16.8% | 13.7% | 9% | 0.99% |
| Dec 2025 | 44.6% | 13.3% | 16.2% | 16.2% | 8.8% | 0.96% |
| Jan 2026 | 41.7% | 15.2% | 18.6% | 15.2% | 8.3% | 1.1% |
| Feb 2026 | 45.8% | 13.6% | 16.7% | 13.6% | 9.1% | 1.2% |
| Mar 2026 | 47.1% | 14% | 17.2% | 11.5% | 9.2% | 1% |
| Apr 2026 | 49.5% | 14.7% | 14.7% | 12% | 8% | 1.1% |
| May 2026 | 42.9% | 15.6% | 19.1% | 12.8% | 8.5% | 1.1% |
| Jun 2026 | 44.5% | 16.2% | 16.2% | 13.2% | 8.8% | 1.2% |
| Jul 2026 | 44.8% | 16.3% | 16.3% | 10.7% | 10.7% | 1.2% |
| Aug 2026 | 44.2% | 16.1% | 16.1% | 13.1% | 8.8% | 1.8% |
| Sep 2026 | 44.2% | 16.1% | 16.1% | 13.1% | 8.8% | 1.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 44.2% | 12.1K | 0% | 0 points | |
| 2, held 2nd | 16.1% | 4.4K | 0% | 0 points | |
| 3, held 3rd | 16.1% | 4.4K | 0% | 0 points | |
| 4, held 4th | 13.1% | 3.6K | 0% | 0 points | |
| 5, held 5th | 8.8% | 2.4K | 0% | 0 points | |
| 6, held 6th | 1.8% | 480 | 0% | 0 points |
1.
Stabila44.2%
Held 1st. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Empire16.1%
Held 2nd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
3.
Kapro16.1%
Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Stanley13.1%
Held 4th. 3.6K estimated branded searches, 0% vs prior month. Share 0 points.
8.8%
Held 5th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Bosch1.8%
Held 6th. 480 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Stanley and its closest rivals
Every comparison with Stanley
62 comparisons
- Bahco vs Stanley
- GearWrench vs Stanley
- Klein Tools vs Stanley
- Knipex vs Stanley
- Stanley vs Tekton
- Kincrome vs Stanley
- Lufkin vs Stanley
- Stanley vs Tajima
- Husky vs Stanley
- Snap-on vs Stanley
- Stanley vs U.S. General
- Kennedy vs Stanley
- Channellock vs Stanley
- Crescent vs Stanley
- Milwaukee vs Stanley
- Lie-Nielsen vs Stanley
- Stanley vs Veritas
- Irwin vs Stanley
- DeWalt vs Stanley
- Arrow vs Stanley
- Bostitch vs Stanley
- Empire vs Stanley
- Kapro vs Stanley
- Ryobi vs Stanley
- Stabila vs Stanley
- Stanley vs ToughBuilt
- Festool vs Stanley
- Sidchrome vs Stanley
- Johnson Level vs Stanley
- Clore vs Stanley
- GOOLOO vs Stanley
- Kobalt vs Stanley
- Komelon vs Stanley
- NOCO vs Stanley
- Ring Automotive vs Stanley
- Stanley vs Weego
- Stanley vs WoodRiver
- Autowit vs Stanley
- Stanley vs Triton
- BORA vs Stanley
- Craftsman vs Stanley
- Anker vs Stanley
- Makita vs Stanley
- Gorilla Carts vs Stanley
- Haemmerlin vs Stanley
- Jackson vs Stanley
- Stanley vs True Temper
- Stanley vs Walsall
- Stanley vs WORX
- Lenox vs Stanley
- Estwing vs Stanley
- Beta vs Stanley
- AA vs Stanley
- Black+Decker vs Stanley
- Bosch vs Stanley
- Gladiator vs Stanley
- Keter vs Stanley
- Sealey vs Stanley
- Seville Classics vs Stanley
- Sjöbergs vs Stanley
- Stanley vs WEN
- Proto vs Stanley
How has branded search demand for Stanley changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
- Across the 12 months ending September 2026, Stanley’s share of searches among spirit level brands worldwide decreased from 14.1% to 13.1%.
- Across the 12 months ending September 2026, Stanley’s share of searches among spirit level brands worldwide peaked at 16.2% in December 2025 and was lowest at 10.7% in July 2026.
How did search popularity change for spirit level brands worldwide in September 2026?
4 changes
Estimated monthly branded searches for Bosch worldwide rose 84.6% over 12 measured months, from 260 to 480 in September 2026.
Estimated monthly branded searches for Stabila worldwide fell 18.2% over 12 measured months, from 14.8K to 12.1K in September 2026.
Estimated monthly branded searches for Stanley worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Estimated monthly branded searches for Johnson Level worldwide fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are Stanley’s branded searches counted?
23 search terms
Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- stanley dead blow hammer
- stanley folding sawhorse
- stanley hacksaw
- stanley hacksaw frame
- stanley hand plane
- stanley hand tools
- stanley jack plane
- stanley jump starter
- stanley level
- stanley mallet
- stanley mini hacksaw
- stanley no 5 plane
- stanley plane
- stanley rubber mallet
- stanley sawhorse
- stanley staple gun
- stanley tape measure
- stanley tool box
- stanley tool chest
- stanley wheelbarrow
- stanley wire stripper
- stanley workbench
- stanley workbench light
Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Stanley compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Hand tool brands | 6th of 13 | 3.7% | Show ranking |
| Wheelbarrow brands | 7th of 8 | 0.18% | Show ranking |
| Jump starter brands | 6th of 7 | 1.2% | Show ranking |
| Jump leads | 4th of 6 | 1.4% | Show ranking |
| Tool chest brands | 4th of 9 | 9.9% | Show ranking |
| Tape measure brands | 4th of 5 | 16.1% | Show ranking |
| Toolbox brands | 2nd of 12 | 16.5% | Show ranking |
| Staple gun brands | 6th of 7 | 6.2% | Show ranking |
| Hand planer brands | 3rd of 10 | 12.4% | Show ranking |
| Workbench brands | 10th of 11 | 0.92% | Show ranking |
| Spirit level brands | 4th of 6 | 13.1% | Shown above |
| Wire stripper brands | 4th of 5 | 3.2% | Show ranking |
| Jack plane brands | 4th of 6 | 8.2% | Show ranking |
| Folding sawhorse brands | 3rd of 9 | 23.2% | Show ranking |
| Hacksaw brands | 3rd of 6 | 9.5% | Show ranking |
| Workbench light brands | 7th of 7 | 0.46% | Show ranking |
| Dead blow hammer brands | 3rd of 6 | 13.5% | Show ranking |
| Rubber mallet brands | 2nd of 6 | 21.5% | Show ranking |
Is Stanley your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.