Bosch vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Bosch among spirit level brands worldwide. Stanley had about 3,600 branded searches, while Bosch had 480. Stanley made up 13.1% of all spirit level brand searches we track, and Bosch accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about spirit level brands, Stanley appeared in two of the five answers and Bosch in none.
Who do people search for more?
Stanley, about 8 searches for every 1 for Bosch
Who does AI mention more?
Stanley, mentioned in 2 of 5 answers, Bosch in 0
Who does AI recommend more?
Stanley, the only one of the two named
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Top spirit level brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Stabila4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Empire4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kapro3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Johnson Level2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Bosch0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spirit level brands
5 answers
Asked ChatGPT
“Which spirit level brand should I buy?”
Asked ChatGPT
“What are the best spirit level brands?”
Asked ChatGPT
“What's the best spirit level brand for home improvement projects?”
Searched Google, AI Overview
“best spirit level”
Searched Google, AI Overview
“level for shelves”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Bosch or Stanley more popular in search?
This chart shows how often people search Google for Bosch and Stanley by name. Each line represents a brand's share of searches for all six spirit level brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Bosch. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stabila | Empire | Kapro | Stanley | Johnson Level | Bosch |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.5% | 14.1% | 14.1% | 14.1% | 9.3% | 0.83% |
| Nov 2025 | 45.9% | 13.7% | 16.8% | 13.7% | 9% | 0.99% |
| Dec 2025 | 44.6% | 13.3% | 16.2% | 16.2% | 8.8% | 0.96% |
| Jan 2026 | 41.7% | 15.2% | 18.6% | 15.2% | 8.3% | 1.1% |
| Feb 2026 | 45.8% | 13.6% | 16.7% | 13.6% | 9.1% | 1.2% |
| Mar 2026 | 47.1% | 14% | 17.2% | 11.5% | 9.2% | 1% |
| Apr 2026 | 49.5% | 14.7% | 14.7% | 12% | 8% | 1.1% |
| May 2026 | 42.9% | 15.6% | 19.1% | 12.8% | 8.5% | 1.1% |
| Jun 2026 | 44.5% | 16.2% | 16.2% | 13.2% | 8.8% | 1.2% |
| Jul 2026 | 44.8% | 16.3% | 16.3% | 10.7% | 10.7% | 1.2% |
| Aug 2026 | 44.2% | 16.1% | 16.1% | 13.1% | 8.8% | 1.8% |
| Sep 2026 | 44.2% | 16.1% | 16.1% | 13.1% | 8.8% | 1.8% |
How has the Bosch and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Bosch in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Bosch’s share of searches among spirit level brands worldwide moved from 0.83% to 1.8%, and its estimated monthly branded searches moved from 260 to 480.
- Across the 12 months ending September 2026, Stanley’s share of searches among spirit level brands worldwide moved from 14.1% to 13.1%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for spirit level brands worldwide in September 2026?
2 changes
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Bosch’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spirit level brands
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