Brandwave

GOOLOO vs Stanley:Which is more popular?

In September 2026, GOOLOO had more branded searches than Stanley among jump starter brands worldwide. GOOLOO had about 9,900 branded searches, while Stanley had 1,900. GOOLOO made up 6.4% of all jump starter brand searches we track, and Stanley accounted for 1.2%. When we asked ChatGPT and Google AI Overviews about jump starter brands, GOOLOO appeared in four of the five answers and Stanley in one. GOOLOO was mentioned before Stanley in three out of four answers.

Among jump starter brands worldwide in September 2026

Who do people search for more?

GOOLOO, about 5 searches for every 1 for Stanley

GOOLOO 9.9K searchesStanley 1.9K searches

Who does AI mention more?

GOOLOO, mentioned in 4 of 5 answers, Stanley in 1

GOOLOO in 4 of 5Stanley in 1 of 5

Who does AI recommend more?

GOOLOO, named ahead of Stanley in 3 of 4 answers

GOOLOO first in 3Stanley first in 1

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Top jump starter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, GOOLOO was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. GOOLOO was listed before Stanley in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NOCO1st
  2. GOOLOO2nd
  3. Clore3rd
  4. Stanley3rd
  5. Weego–
  6. Ring Automotive–
  7. Anker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOOLOO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clore3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring Automotive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jump starter brands

5 answers
  • Asked ChatGPT

    “Which jump starter brand should I buy?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore
  • Asked ChatGPT

    “What are the best jump starter brands?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore
  • Asked ChatGPT

    “What's the best jump starter brand for a dead car battery?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore
  • Searched Google, AI Overview

    “portable jump starter”

    1. 1NOCO
  • Searched Google, AI Overview

    “car jump starter”

    1. 1Stanley
    2. 2GOOLOO
    3. 3NOCO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is GOOLOO or Stanley more popular in search?

This chart shows how often people search Google for GOOLOO and Stanley by name. Each line represents a brand's share of searches for all seven jump starter brands we track, month by month, from English-language searches worldwide.

GOOLOO and Stanley among jump starter brands worldwide, by month

Share of searches by month for GOOLOO, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthNOCOCloreWeegoGOOLOORing AutomotiveStanleyAnker
Oct 202560.2%18.8%8.6%6.8%3.7%1.3%0.61%
Nov 202571.5%11.9%5.6%6.4%2.9%1.3%0.47%
Dec 202570.8%13%5.2%7.1%2.1%1.4%0.42%
Jan 202673.5%10%5.7%6.6%2.4%1.3%0.45%
Feb 202671.5%12.9%6%5.7%2.5%0.93%0.42%
Mar 202667.5%14.9%7%5.4%3.6%1.1%0.48%
Apr 202666.3%15.8%7.3%5.7%3.1%1.1%0.62%
May 202663.1%18.3%8.5%5.5%3%1.1%0.59%
Jun 202664%18.6%7.1%5.5%3%1.1%0.6%
Jul 202661.2%20.1%7.6%6%3.3%1.2%0.65%
Aug 202665.2%15.5%7.2%6.9%3.1%1.3%0.7%
Sep 202665.6%14.5%8.1%6.4%3.5%1.2%0.65%

How has the GOOLOO and Stanley comparison changed over the last 12 months?

3 findings
  • GOOLOO was ahead of Stanley in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, GOOLOO’s share of searches among jump starter brands worldwide moved from 6.8% to 6.4%, and its estimated monthly branded searches held steady at 9.9K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands worldwide moved from 1.3% to 1.2%, and its estimated monthly branded searches held steady at 1.9K.

How did search popularity change for jump starter brands worldwide in September 2026?

0 changes

Neither GOOLOO nor Stanley moved beyond provider rounding among jump starter brands in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GOOLOO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GOOLOO

1 branded search term

  • gooloo

Stanley

1 branded search term

  • stanley jump starter

How the Brand Demand Index is measured

Other head-to-heads among jump starter brands

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