Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 1.2% of all global jump starter brand searches, placing Stanley sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about jump starter brands, Stanley appeared in one of the five answers and was the joint third most recommended of the seven.

Search and AI answers in September 2026

Stanley is the sixth most searched of 7 competitors and the joint third most recommended in AI answers.

  1. NOCOShare of searches 65.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. CloreShare of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  3. WeegoShare of searches 8.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. GOOLOOShare of searches 6.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. StanleyShare of searches 1.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

+2 more

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Top jump starter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Stanley is the joint third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. NOCO1st
  2. GOOLOO2nd
  3. Clore3rd
  4. Stanley3rd
  5. Weego–
  6. Ring Automotive–
  7. Anker–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • NOCO5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • GOOLOO4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Clore3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Weego0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring Automotive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Anker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about jump starter brands

5 answers

  • Asked ChatGPT

    “Which jump starter brand should I buy?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore

  • Asked ChatGPT

    “What are the best jump starter brands?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore

  • Asked ChatGPT

    “What's the best jump starter brand for a dead car battery?”

    1. 1NOCO
    2. 2GOOLOO
    3. 3Clore

  • Searched Google, AI Overview

    “portable jump starter”

    1. 1NOCO

  • Searched Google, AI Overview

    “car jump starter”

    1. 1Stanley
    2. 2GOOLOO
    3. 3NOCO

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which jump starter brands compete with Stanley?

Stanley against jump starter brands worldwide, by month

Share of searches by month for NOCO, Clore, Weego, GOOLOO, Ring Automotive, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthNOCOCloreWeegoGOOLOORing AutomotiveStanleyAnker
Oct 202560.2%18.8%8.6%6.8%3.7%1.3%0.61%
Nov 202571.5%11.9%5.6%6.4%2.9%1.3%0.47%
Dec 202570.8%13%5.2%7.1%2.1%1.4%0.42%
Jan 202673.5%10%5.7%6.6%2.4%1.3%0.45%
Feb 202671.5%12.9%6%5.7%2.5%0.93%0.42%
Mar 202667.5%14.9%7%5.4%3.6%1.1%0.48%
Apr 202666.3%15.8%7.3%5.7%3.1%1.1%0.62%
May 202663.1%18.3%8.5%5.5%3%1.1%0.59%
Jun 202664%18.6%7.1%5.5%3%1.1%0.6%
Jul 202661.2%20.1%7.6%6%3.3%1.2%0.65%
Aug 202665.2%15.5%7.2%6.9%3.1%1.3%0.7%
Sep 202665.6%14.5%8.1%6.4%3.5%1.2%0.65%

  1. 1.NOCO

    65.6%

    Held 1st. 101K estimated branded searches, +7.9% vs prior month. Share +0.4 points.

  2. 2.Clore

    14.5%

    Held 2nd. 22.3K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Weego

    8.1%

    Held 3rd. 12.5K estimated branded searches, +20.3% vs prior month. Share +0.9 points.

  4. 4.GOOLOO

    6.4%

    Held 4th. 9.9K estimated branded searches, 0% vs prior month. Share -0.5 points.

  5. 5.Ring Automotive

    3.5%

    Held 5th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.4 points.

  6. 6.Stanley

    1.2%

    Held 6th. 1.9K estimated branded searches, 0% vs prior month. Share -0.1 points.

  7. 7.Anker

    0.65%

    Held 7th. 1K estimated branded searches, 0% vs prior month. Share 0 points.

Anker sells other things too, so only its searches that name this product count here, like “anker jump starter”.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

62 comparisons

How has branded search demand for Stanley changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among jump starter brands worldwide held steady, from 1.3% to 1.2%.

How did search popularity change for jump starter brands worldwide in September 2026?

4 changes

  1. In September 2026, Weego gained share of searches among jump starter brands worldwide, from 7.2% to 8.1%.

  2. In September 2026, Clore lost share of searches among jump starter brands worldwide, from 15.5% to 14.5%.

  3. Estimated monthly branded searches for NOCO worldwide rose 15.3% over 12 measured months, from 87.6K to 101K in September 2026.

  4. Estimated monthly branded searches for Anker worldwide rose 13.6% over 12 measured months, from 880 to 1K in September 2026.

How are Stanley’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley dead blow hammer
  • stanley folding sawhorse
  • stanley hacksaw
  • stanley hacksaw frame
  • stanley hand plane
  • stanley hand tools
  • stanley jack plane
  • stanley jump starter
  • stanley level
  • stanley mallet
  • stanley mini hacksaw
  • stanley no 5 plane
  • stanley plane
  • stanley rubber mallet
  • stanley sawhorse
  • stanley staple gun
  • stanley tape measure
  • stanley tool box
  • stanley tool chest
  • stanley wheelbarrow
  • stanley wire stripper
  • stanley workbench
  • stanley workbench light

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands6th of 133.7%Show ranking
Wheelbarrow brands7th of 80.18%Show ranking
Jump starter brands6th of 71.2%Shown above
Jump leads4th of 61.4%Show ranking
Tool chest brands4th of 99.9%Show ranking
Tape measure brands4th of 516.1%Show ranking
Toolbox brands2nd of 1216.5%Show ranking
Staple gun brands6th of 76.2%Show ranking
Hand planer brands3rd of 1012.4%Show ranking
Workbench brands10th of 110.92%Show ranking
Spirit level brands4th of 613.1%Show ranking
Wire stripper brands4th of 53.2%Show ranking
Jack plane brands4th of 68.2%Show ranking
Folding sawhorse brands3rd of 923.2%Show ranking
Hacksaw brands3rd of 69.5%Show ranking
Workbench light brands7th of 70.46%Show ranking
Dead blow hammer brands3rd of 613.5%Show ranking
Rubber mallet brands2nd of 621.5%Show ranking
Creator with pink hair and a pink jacket

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