Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 13.5% of all global dead blow hammer brand searches, placing Stanley third out of six brands. When we asked both ChatGPT and Google AI Overviews about dead blow hammer brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the third most searched of 6 competitors and not listed in any AI answer.

  1. Snap-onShare of searches 45%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. MilwaukeeShare of searches 30.4%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  3. StanleyShare of searches 13.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. TektonShare of searches 4.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. CraftsmanShare of searches 3.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top dead blow hammer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Stanley did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Snap-on2nd
  3. Tekton3rd
  4. Proto4th
  5. Stanley–
  6. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snap-on3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tekton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Proto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dead blow hammer brands

4 answers

  • Asked ChatGPT

    “Which dead blow hammer brand should I buy?”

    1. 1Tekton
    2. 2Snap-on

  • Asked ChatGPT

    “What are the best dead blow hammer brands?”

    1. 1Snap-on
    2. 2Milwaukee
    3. 3Tekton

  • Asked ChatGPT

    “What's the best dead blow hammer brand for a workshop?”

    1. 1Milwaukee
    2. 2Tekton
    3. 3Snap-on
    4. 4Proto

  • Searched Google, AI Overview

    “dead blow hammer”

    1. Searched Google, AI Overview

      “heavy duty hammer”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which dead blow hammer brands compete with Stanley?

    Stanley against dead blow hammer brands worldwide, by month

    Share of searches by month for Snap-on, Milwaukee, Stanley, Tekton, Craftsman, Proto. The figures are in the table below the chart.

    View monthly share of searches table
    MonthSnap-onMilwaukeeStanleyTektonCraftsmanProto
    Oct 202550.8%28.1%10.2%5.5%3.5%2%
    Nov 202546.1%31.2%11.3%5%3.9%2.5%
    Dec 202543.5%33.4%10.7%7%3.7%1.7%
    Jan 202636.2%27.9%10.9%20.1%3.1%1.9%
    Feb 202637.1%20.6%11.1%25.1%4%2%
    Mar 202633%15.3%6.8%41.7%2.4%0.87%
    Apr 202641.4%34.9%7%12.9%2.4%1.5%
    May 202634.3%18.8%8.4%34.3%2.4%1.9%
    Jun 202617.3%22.5%6.7%50.2%2.4%0.87%
    Jul 202633.4%24.1%13%24.1%3%2.3%
    Aug 202645.8%31%11.3%4.9%3.9%3.2%
    Sep 202645%30.4%13.5%4.8%3.8%2.4%

    1. 1.Snap-on

      45%

      Held 1st. 1.3K estimated branded searches, 0% vs prior month. Share -0.8 points.

    2. 2.Milwaukee

      30.4%

      Held 2nd. 880 estimated branded searches, 0% vs prior month. Share -0.5 points.

    3. 3.Stanley

      13.5%

      Held 3rd. 390 estimated branded searches, +21.9% vs prior month. Share +2.2 points.

    4. 4.Tekton

      4.8%

      Held 4th. 140 estimated branded searches, 0% vs prior month. Share -0.1 points.

    5. 5.Craftsman

      3.8%

      Held 5th. 110 estimated branded searches, 0% vs prior month. Share -0.1 points.

    6. 6.Proto

      2.4%

      Held 6th. 70 estimated branded searches, -22.2% vs prior month. Share -0.7 points.

    Snap-on, Milwaukee and 2 other brands sell other things too, so only their searches that name this product count here, like “snap on dead blow hammer”.

    Compare popularity between Stanley and its closest rivals

    Every comparison with Stanley

    62 comparisons

    How has branded search demand for Stanley changed worldwide over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
    • Across the 12 months ending September 2026, Stanley’s share of searches among dead blow hammer brands worldwide increased from 10.2% to 13.5%.
    • Across the 12 months ending September 2026, Stanley’s share of searches among dead blow hammer brands worldwide peaked at 13.5% in September 2026 and was lowest at 6.7% in June 2026.

    How did search popularity change for dead blow hammer brands worldwide in September 2026?

    6 changes

    1. In September 2026, Stanley gained share of searches among dead blow hammer brands worldwide, from 11.3% to 13.5%.

    2. In September 2026, Snap-on lost share of searches among dead blow hammer brands worldwide, from 45.8% to 45%.

    3. In September 2026, Proto lost share of searches among dead blow hammer brands worldwide, from 3.2% to 2.4%.

    4. In September 2026, Milwaukee lost share of searches among dead blow hammer brands worldwide, from 31% to 30.4%.

    5. Tekton’s share of searches among dead blow hammer brands worldwide has lost ground for 3 months in a row, from 50.2% to 4.8% in September 2026.

    6. Estimated monthly branded searches for Craftsman worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.

    How are Stanley’s branded searches counted?

    23 search terms

    Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • stanley dead blow hammer
    • stanley folding sawhorse
    • stanley hacksaw
    • stanley hacksaw frame
    • stanley hand plane
    • stanley hand tools
    • stanley jack plane
    • stanley jump starter
    • stanley level
    • stanley mallet
    • stanley mini hacksaw
    • stanley no 5 plane
    • stanley plane
    • stanley rubber mallet
    • stanley sawhorse
    • stanley staple gun
    • stanley tape measure
    • stanley tool box
    • stanley tool chest
    • stanley wheelbarrow
    • stanley wire stripper
    • stanley workbench
    • stanley workbench light

    Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Stanley compete?

    Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Hand tool brands6th of 133.7%Show ranking
    Wheelbarrow brands7th of 80.18%Show ranking
    Jump starter brands6th of 71.2%Show ranking
    Jump leads4th of 61.4%Show ranking
    Tool chest brands4th of 99.9%Show ranking
    Tape measure brands4th of 516.1%Show ranking
    Toolbox brands2nd of 1216.5%Show ranking
    Staple gun brands6th of 76.2%Show ranking
    Hand planer brands3rd of 1012.4%Show ranking
    Workbench brands10th of 110.92%Show ranking
    Spirit level brands4th of 613.1%Show ranking
    Wire stripper brands4th of 53.2%Show ranking
    Jack plane brands4th of 68.2%Show ranking
    Folding sawhorse brands3rd of 923.2%Show ranking
    Hacksaw brands3rd of 69.5%Show ranking
    Workbench light brands7th of 70.46%Show ranking
    Dead blow hammer brands3rd of 613.5%Shown above
    Rubber mallet brands2nd of 621.5%Show ranking
    Creator with pink hair and a pink jacket

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