Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 0.46% of all global workbench light brand searches, placing Stanley seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about workbench light brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the seventh most searched of 7 competitors and not listed in any AI answer.

  1. BarrinaShare of searches 75.9%Mentioned in 3 of 3 AI answersPlace in AI recommendations 1st
  2. HykolityShare of searches 10.1%Mentioned in 2 of 3 AI answersPlace in AI recommendations 2nd
  3. RyobiShare of searches 8.5%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  4. CraftsmanShare of searches 3%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
  5. StanleyShare of searches 0.46%Mentioned in 0 of 3 AI answersPlace in AI recommendations –

+2 more

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Top workbench light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Stanley did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barrina1st
  2. Hykolity2nd
  3. Lithonia Lighting2nd
  4. Ryobi–
  5. Craftsman–
  6. Husky–
  7. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barrina3 of 3Named in 3 of 3 ChatGPT answers
  • Hykolity2 of 3Named in 2 of 3 ChatGPT answers
  • Lithonia Lighting2 of 3Named in 2 of 3 ChatGPT answers
  • Ryobi0 of 3Named in 0 of 3 ChatGPT answers
  • Craftsman0 of 3Named in 0 of 3 ChatGPT answers
  • Husky0 of 3Named in 0 of 3 ChatGPT answers
  • Stanley0 of 3Named in 0 of 3 ChatGPT answers

See every answer about workbench light brands

3 answers

  • Asked ChatGPT

    “Which workbench light brand should I buy?”

    1. 1Barrina
    2. 2Hykolity
    3. 3Lithonia Lighting

  • Asked ChatGPT

    “What are the best workbench light brands?”

    1. 1Barrina
    2. 2Lithonia Lighting
    3. 3Hykolity

  • Asked ChatGPT

    “What's the best workbench light brand for a bright workspace?”

    1. 1Barrina

  • Searched Google, AI Overview

    “best workbench light”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bright work light”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which workbench light brands compete with Stanley?

Stanley against workbench light brands worldwide, by month

Share of searches by month for Barrina, Hykolity, Ryobi, Craftsman, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthBarrinaHykolityRyobiCraftsmanHuskyLithonia LightingStanley
Oct 202575.1%14.8%4.8%3%1.7%0.46%0.23%
Nov 202565.1%23.7%5.7%3%1.9%0.39%0.3%
Dec 202566.7%19.8%7.2%3.2%2.3%0.37%0.37%
Jan 202678.8%10.5%5%2.5%2.3%0.48%0.48%
Feb 202678.1%10.4%5.5%2.6%2.2%0.58%0.58%
Mar 202677.7%10.4%6%2.6%2.3%0.58%0.43%
Apr 202676.4%10.2%7.9%3%1.7%0.42%0.42%
May 202677.9%10.4%7.1%2.2%1.5%0.59%0.24%
Jun 202666.5%19.7%8.5%2.8%1.6%0.49%0.37%
Jul 202660.8%22.1%11%3.6%1.7%0.28%0.55%
Aug 202667.2%16.2%10%4%1.5%0.62%0.62%
Sep 202675.9%10.1%8.5%3%1.4%0.58%0.46%

  1. 1.Barrina

    75.9%

    Held 1st. 6.6K estimated branded searches, +22.2% vs prior month. Share +8.8 points.

  2. 2.Hykolity

    10.1%

    Held 2nd. 880 estimated branded searches, -32.3% vs prior month. Share -6 points.

  3. 3.Ryobi

    8.5%

    Held 3rd. 740 estimated branded searches, -7.5% vs prior month. Share -1.4 points.

  4. 4.Craftsman

    3%

    Held 4th. 260 estimated branded searches, -18.8% vs prior month. Share -1 points.

  5. 5.Husky

    1.4%

    Held 5th. 120 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Lithonia Lighting

    0.58%

    Held 6th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Stanley

    0.46%

    Held 7th. 40 estimated branded searches, -20% vs prior month. Share -0.2 points.

Ryobi, Craftsman and Lithonia Lighting sell other things too, so only their searches that name this product count here, like “ryobi shop light”.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

62 comparisons

How has branded search demand for Stanley changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among workbench light brands worldwide held steady, from 0.23% to 0.46%.

How did search popularity change for workbench light brands worldwide in September 2026?

6 changes

  1. In September 2026, Barrina gained share of searches among workbench light brands worldwide, from 67.2% to 75.9%.

  2. In September 2026, Hykolity lost share of searches among workbench light brands worldwide, from 16.2% to 10.1%.

  3. In September 2026, Ryobi lost share of searches among workbench light brands worldwide, from 10% to 8.5%.

  4. In September 2026, Craftsman lost share of searches among workbench light brands worldwide, from 4% to 3%.

  5. Estimated monthly branded searches for Stanley worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

  6. Estimated monthly branded searches for Lithonia Lighting worldwide rose 25% over 12 measured months, from 40 to 50 in September 2026.

How are Stanley’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley dead blow hammer
  • stanley folding sawhorse
  • stanley hacksaw
  • stanley hacksaw frame
  • stanley hand plane
  • stanley hand tools
  • stanley jack plane
  • stanley jump starter
  • stanley level
  • stanley mallet
  • stanley mini hacksaw
  • stanley no 5 plane
  • stanley plane
  • stanley rubber mallet
  • stanley sawhorse
  • stanley staple gun
  • stanley tape measure
  • stanley tool box
  • stanley tool chest
  • stanley wheelbarrow
  • stanley wire stripper
  • stanley workbench
  • stanley workbench light

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands6th of 133.7%Show ranking
Wheelbarrow brands7th of 80.18%Show ranking
Jump starter brands6th of 71.2%Show ranking
Jump leads4th of 61.4%Show ranking
Tool chest brands4th of 99.9%Show ranking
Tape measure brands4th of 516.1%Show ranking
Toolbox brands2nd of 1216.5%Show ranking
Staple gun brands6th of 76.2%Show ranking
Hand planer brands3rd of 1012.4%Show ranking
Workbench brands10th of 110.92%Show ranking
Spirit level brands4th of 613.1%Show ranking
Wire stripper brands4th of 53.2%Show ranking
Jack plane brands4th of 68.2%Show ranking
Folding sawhorse brands3rd of 923.2%Show ranking
Hacksaw brands3rd of 69.5%Show ranking
Workbench light brands7th of 70.46%Shown above
Dead blow hammer brands3rd of 613.5%Show ranking
Rubber mallet brands2nd of 621.5%Show ranking
Creator with pink hair and a pink jacket

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