Craftsman vs Stanley:Which is more popular?
In September 2026, Craftsman had more branded searches than Stanley among workbench light brands worldwide. Craftsman had about 260 branded searches, while Stanley had 40. Craftsman made up 3% of all workbench light brand searches we track, and Stanley accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about workbench light brands, neither Craftsman nor Stanley appeared in any of the three answers.
Who do people search for more?
Craftsman, about 7 searches for every 1 for Stanley
Who does AI mention more?
Both were mentioned in 0 of 3 answers.
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Top workbench light brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, neither Craftsman nor Stanley showed up in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barrina3 of 3Named in 3 of 3 ChatGPT answers
Hykolity2 of 3Named in 2 of 3 ChatGPT answers- Lithonia Lighting2 of 3Named in 2 of 3 ChatGPT answers
Ryobi0 of 3Named in 0 of 3 ChatGPT answers- Craftsman0 of 3Named in 0 of 3 ChatGPT answers
- Husky0 of 3Named in 0 of 3 ChatGPT answers
Stanley0 of 3Named in 0 of 3 ChatGPT answers
See every answer about workbench light brands
3 answers
Asked ChatGPT
“Which workbench light brand should I buy?”
Asked ChatGPT
“What are the best workbench light brands?”
Asked ChatGPT
“What's the best workbench light brand for a bright workspace?”
Searched Google, AI Overview
“best workbench light”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“bright work light”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Stanley more popular in search?
This chart shows how often people search Google for Craftsman and Stanley by name. Each line represents a brand's share of searches for all seven workbench light brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Barrina | Hykolity | Ryobi | Craftsman | Husky | Lithonia Lighting | Stanley |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 75.1% | 14.8% | 4.8% | 3% | 1.7% | 0.46% | 0.23% |
| Nov 2025 | 65.1% | 23.7% | 5.7% | 3% | 1.9% | 0.39% | 0.3% |
| Dec 2025 | 66.7% | 19.8% | 7.2% | 3.2% | 2.3% | 0.37% | 0.37% |
| Jan 2026 | 78.8% | 10.5% | 5% | 2.5% | 2.3% | 0.48% | 0.48% |
| Feb 2026 | 78.1% | 10.4% | 5.5% | 2.6% | 2.2% | 0.58% | 0.58% |
| Mar 2026 | 77.7% | 10.4% | 6% | 2.6% | 2.3% | 0.58% | 0.43% |
| Apr 2026 | 76.4% | 10.2% | 7.9% | 3% | 1.7% | 0.42% | 0.42% |
| May 2026 | 77.9% | 10.4% | 7.1% | 2.2% | 1.5% | 0.59% | 0.24% |
| Jun 2026 | 66.5% | 19.7% | 8.5% | 2.8% | 1.6% | 0.49% | 0.37% |
| Jul 2026 | 60.8% | 22.1% | 11% | 3.6% | 1.7% | 0.28% | 0.55% |
| Aug 2026 | 67.2% | 16.2% | 10% | 4% | 1.5% | 0.62% | 0.62% |
| Sep 2026 | 75.9% | 10.1% | 8.5% | 3% | 1.4% | 0.58% | 0.46% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman shop light”.
How has the Craftsman and Stanley comparison changed over the last 12 months?
3 findings
- Craftsman was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among workbench light brands worldwide held steady at 3%, and its estimated monthly branded searches held steady at 260.
- Across the 12 months ending September 2026, Stanley’s share of searches among workbench light brands worldwide moved from 0.23% to 0.46%, and its estimated monthly branded searches moved from 20 to 40.
How did search popularity change for workbench light brands worldwide in September 2026?
2 changes
In September 2026, Craftsman lost share of searches among workbench light brands worldwide, from 4% to 3%.
Estimated monthly branded searches for Stanley worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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