Brandwave

Craftsman vs Hykolity:Which is more popular?

In September 2026, Hykolity had more branded searches than Craftsman among workbench light brands worldwide. Hykolity had about 880 branded searches, while Craftsman had 260. Hykolity made up 10.1% of all workbench light brand searches we track, and Craftsman accounted for 3%. When we asked ChatGPT and Google AI Overviews about workbench light brands, Hykolity appeared in two of the three answers and Craftsman in none.

Among workbench light brands worldwide in September 2026

Who do people search for more?

Hykolity, about 3 searches for every 1 for Craftsman

Hykolity 880 searchesCraftsman 260 searches

Who does AI mention more?

Hykolity, mentioned in 2 of 3 answers, Craftsman in 0

Hykolity in 2 of 3Craftsman in 0 of 3

Who does AI recommend more?

Hykolity, the only one of the two named

Hykolity first in 2Craftsman never named

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Top workbench light brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Hykolity was mentioned in two out of three: in two of the three ChatGPT answers. Craftsman did not appear in any of the three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Barrina1st
  2. Hykolity2nd
  3. Lithonia Lighting2nd
  4. Ryobi–
  5. Craftsman–
  6. Husky–
  7. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barrina3 of 3Named in 3 of 3 ChatGPT answers
  • Hykolity2 of 3Named in 2 of 3 ChatGPT answers
  • Lithonia Lighting2 of 3Named in 2 of 3 ChatGPT answers
  • Ryobi0 of 3Named in 0 of 3 ChatGPT answers
  • Craftsman0 of 3Named in 0 of 3 ChatGPT answers
  • Husky0 of 3Named in 0 of 3 ChatGPT answers
  • Stanley0 of 3Named in 0 of 3 ChatGPT answers

See every answer about workbench light brands

3 answers
  • Asked ChatGPT

    “Which workbench light brand should I buy?”

    1. 1Barrina
    2. 2Hykolity
    3. 3Lithonia Lighting
  • Asked ChatGPT

    “What are the best workbench light brands?”

    1. 1Barrina
    2. 2Lithonia Lighting
    3. 3Hykolity
  • Asked ChatGPT

    “What's the best workbench light brand for a bright workspace?”

    1. 1Barrina
  • Searched Google, AI Overview

    “best workbench light”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “bright work light”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Craftsman or Hykolity more popular in search?

This chart shows how often people search Google for Craftsman and Hykolity by name. Each line represents a brand's share of searches for all seven workbench light brands we track, month by month, from English-language searches worldwide.

Craftsman and Hykolity among workbench light brands worldwide, by month

Share of searches by month for Hykolity, Craftsman. The figures are in the table below the chart.

View monthly share of searches table
MonthBarrinaHykolityRyobiCraftsmanHuskyLithonia LightingStanley
Oct 202575.1%14.8%4.8%3%1.7%0.46%0.23%
Nov 202565.1%23.7%5.7%3%1.9%0.39%0.3%
Dec 202566.7%19.8%7.2%3.2%2.3%0.37%0.37%
Jan 202678.8%10.5%5%2.5%2.3%0.48%0.48%
Feb 202678.1%10.4%5.5%2.6%2.2%0.58%0.58%
Mar 202677.7%10.4%6%2.6%2.3%0.58%0.43%
Apr 202676.4%10.2%7.9%3%1.7%0.42%0.42%
May 202677.9%10.4%7.1%2.2%1.5%0.59%0.24%
Jun 202666.5%19.7%8.5%2.8%1.6%0.49%0.37%
Jul 202660.8%22.1%11%3.6%1.7%0.28%0.55%
Aug 202667.2%16.2%10%4%1.5%0.62%0.62%
Sep 202675.9%10.1%8.5%3%1.4%0.58%0.46%

Craftsman sells other things too, so only its searches that name this product count here, like “craftsman shop light”.

How has the Craftsman and Hykolity comparison changed over the last 12 months?

3 findings
  • Hykolity was ahead of Craftsman in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Craftsman’s share of searches among workbench light brands worldwide held steady at 3%, and its estimated monthly branded searches held steady at 260.
  • Across the 12 months ending September 2026, Hykolity’s share of searches among workbench light brands worldwide moved from 14.8% to 10.1%, and its estimated monthly branded searches moved from 1.3K to 880.

How did search popularity change for workbench light brands worldwide in September 2026?

2 changes
  1. In September 2026, Hykolity lost share of searches among workbench light brands worldwide, from 16.2% to 10.1%.

  2. In September 2026, Craftsman lost share of searches among workbench light brands worldwide, from 4% to 3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Craftsman’s and Hykolity’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Craftsman

2 branded search terms

  • craftsman shop light
  • craftsman workbench light

Hykolity

1 branded search term

  • hykolity

How the Brand Demand Index is measured

Other head-to-heads among workbench light brands

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