Craftsman vs Ryobi:Which is searched more?
In September 2026, Ryobi had more branded searches than Craftsman among workbench light brands worldwide. Ryobi was estimated to have 734K branded searches compared to Craftsman’s 301K, and held a 66.9% Share of Search versus Craftsman’s 27.4%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Craftsman or Ryobi?
Compare the workbench light brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Ryobi, Craftsman. The figures are in the table below the chart.
View monthly share of search table
| Month | Ryobi | Craftsman | Stanley | Husky |
|---|---|---|---|---|
| Oct 2025 | 68.8% | 24.5% | 4.9% | 1.8% |
| Nov 2025 | 74.7% | 19% | 4.7% | 1.7% |
| Dec 2025 | 67.1% | 25.8% | 5.2% | 1.9% |
| Jan 2026 | 66.1% | 27.7% | 4.6% | 1.7% |
| Feb 2026 | 58.1% | 36.4% | 4% | 1.5% |
| Mar 2026 | 62.3% | 32.7% | 3.6% | 1.3% |
| Apr 2026 | 68.4% | 27.4% | 3% | 1.1% |
| May 2026 | 69.7% | 26.4% | 2.9% | 1.1% |
| Jun 2026 | 69.5% | 26% | 3.5% | 1% |
| Jul 2026 | 65.1% | 29.7% | 4% | 1.2% |
| Aug 2026 | 64% | 29.9% | 4.9% | 1.2% |
| Sep 2026 | 66.9% | 27.4% | 4.5% | 1.1% |
How has the Craftsman and Ryobi comparison changed over the last 12 months?
3 findings
- Ryobi was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s estimated Share of Search among workbench light brands worldwide moved from 24.5% to 27.4%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Ryobi’s estimated Share of Search among workbench light brands worldwide moved from 68.8% to 66.9%, and its estimated monthly branded searches moved from 690K to 734K.
How did search popularity change for workbench light brands worldwide in September 2026?
2 changes
In September 2026, Ryobi gained estimated Share of Search among workbench light brands worldwide, from 64% to 66.9%.
In September 2026, Craftsman lost estimated Share of Search among workbench light brands worldwide, from 29.9% to 27.4%.
Other head-to-heads among workbench light brands
How each brand is measured
Brandwave collects information about searches that people make online using Craftsman’s and Ryobi’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.