Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 6.2% of all global staple gun brand searches, placing Stanley sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about staple gun brands, Stanley appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Stanley is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. BostitchShare of searches 46.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
  2. MilwaukeeShare of searches 17%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. DeWaltShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. RyobiShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. StanleyShare of searches 6.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

+2 more

Stanley website (opens in a new tab)

Follow Stanley and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stanley is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. DeWalt2nd
  3. Stanley3rd
  4. Ryobi4th
  5. Milwaukee5th
  6. Bostitch6th
  7. Makita7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Arrow5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stanley3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bostitch2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about staple gun brands

5 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which staple gun brands compete with Stanley?

Stanley against staple gun brands worldwide, by month

Share of searches by month for Bostitch, Milwaukee, DeWalt, Ryobi, Arrow, Stanley, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthBostitchMilwaukeeDeWaltRyobiArrowStanleyMakita
Oct 202539.9%17.8%14.6%9.7%8%6.5%3.5%
Nov 202534.6%18.9%15.5%12.6%8.4%6.9%3.1%
Dec 202537%20.2%13.5%11.1%9%6%3.3%
Jan 202640.3%18%12%9.8%9.8%6.5%3.6%
Feb 202640%17.8%14.6%9.7%9.7%5.3%2.8%
Mar 202633.3%18.2%12.1%9.9%18.2%5.4%2.9%
Apr 202640.8%18.2%14.9%9.9%6.6%6.6%2.9%
May 202639.6%17.7%14.5%11.8%6.4%6.4%3.5%
Jun 202637.2%20.3%13.6%11.1%7.4%7.4%3.2%
Jul 202641.1%18.3%12.2%10%8.1%6.7%3.5%
Aug 202645.1%16.5%13.5%9%6%6%4%
Sep 202646.6%17%11.4%9.3%6.2%6.2%3.3%

  1. 1.Bostitch

    46.6%

    Held 1st. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.

  2. 2.Milwaukee

    17%

    Held 2nd. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.DeWalt

    11.4%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  4. 4.Ryobi

    9.3%

    Held 4th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Arrow

    6.2%

    Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Stanley

    6.2%

    Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.2 points.

  7. 7.Makita

    3.3%

    Held 7th. 1.9K estimated branded searches, -20.8% vs prior month. Share -0.7 points.

Milwaukee, DeWalt and 2 other brands sell other things too, so only their searches that name this product count here, like “milwaukee staple gun”.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

62 comparisons

How has branded search demand for Stanley changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among staple gun brands worldwide peaked at 7.4% in June 2026 and was lowest at 5.3% in February 2026.

How did search popularity change for staple gun brands worldwide in September 2026?

6 changes

  1. In September 2026, Bostitch gained share of searches among staple gun brands worldwide, from 45.1% to 46.6%.

  2. In September 2026, Milwaukee gained share of searches among staple gun brands worldwide, from 16.5% to 17%.

  3. In September 2026, DeWalt lost share of searches among staple gun brands worldwide, from 13.5% to 11.4%.

  4. In September 2026, Makita lost share of searches among staple gun brands worldwide, from 4% to 3.3%.

  5. Estimated monthly branded searches for Arrow worldwide fell 33.3% over 12 measured months, from 5.4K to 3.6K in September 2026.

  6. Estimated monthly branded searches for Ryobi worldwide fell 18.2% over 12 measured months, from 6.6K to 5.4K in September 2026.

How are Stanley’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley dead blow hammer
  • stanley folding sawhorse
  • stanley hacksaw
  • stanley hacksaw frame
  • stanley hand plane
  • stanley hand tools
  • stanley jack plane
  • stanley jump starter
  • stanley level
  • stanley mallet
  • stanley mini hacksaw
  • stanley no 5 plane
  • stanley plane
  • stanley rubber mallet
  • stanley sawhorse
  • stanley staple gun
  • stanley tape measure
  • stanley tool box
  • stanley tool chest
  • stanley wheelbarrow
  • stanley wire stripper
  • stanley workbench
  • stanley workbench light

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands6th of 133.7%Show ranking
Wheelbarrow brands7th of 80.18%Show ranking
Jump starter brands6th of 71.2%Show ranking
Jump leads4th of 61.4%Show ranking
Tool chest brands4th of 99.9%Show ranking
Tape measure brands4th of 516.1%Show ranking
Toolbox brands2nd of 1216.5%Show ranking
Staple gun brands6th of 76.2%Shown above
Hand planer brands3rd of 1012.4%Show ranking
Workbench brands10th of 110.92%Show ranking
Spirit level brands4th of 613.1%Show ranking
Wire stripper brands4th of 53.2%Show ranking
Jack plane brands4th of 68.2%Show ranking
Folding sawhorse brands3rd of 923.2%Show ranking
Hacksaw brands3rd of 69.5%Show ranking
Workbench light brands7th of 70.46%Show ranking
Dead blow hammer brands3rd of 613.5%Show ranking
Rubber mallet brands2nd of 621.5%Show ranking
Creator with pink hair and a pink jacket

Is Stanley your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free