AA vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than AA among jump leads worldwide. Stanley had about 1,900 branded searches, while AA had 320. Stanley made up 1.4% of all jump lead searches we track, and AA accounted for 0.24%. When we asked ChatGPT and Google AI Overviews about jump leads, neither AA nor Stanley appeared in any of the five answers.
Who do people search for more?
Stanley, about 6 searches for every 1 for AA
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top jump leads in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither AA nor Stanley showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
NOCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring Automotive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Autowit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jump leads
5 answers
Asked ChatGPT
“Which jump lead should I buy?”
Asked ChatGPT
“What are the best jump lead brands?”
Asked ChatGPT
“What's the best jump lead for a flat battery?”
Searched Google, AI Overview
“car battery cables”
Searched Google, AI Overview
“jump leads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for Stanley, AA. The figures are in the table below the chart.
View monthly share of searches table
| Month | NOCO | Clore | Ring Automotive | Stanley | Autowit | AA |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 22% | 4.4% | 1.5% | 1.3% | 0.26% |
| Nov 2025 | 80.6% | 13.4% | 3.2% | 1.4% | 1.1% | 0.16% |
| Dec 2025 | 80.2% | 14.8% | 2.4% | 1.6% | 1% | 0.09% |
| Jan 2026 | 83.4% | 11.3% | 2.7% | 1.5% | 0.96% | 0.13% |
| Feb 2026 | 80.4% | 14.5% | 2.9% | 1% | 1% | 0.17% |
| Mar 2026 | 76.6% | 16.9% | 4.1% | 1.2% | 0.99% | 0.24% |
| Apr 2026 | 75.8% | 18.1% | 3.6% | 1.3% | 1.1% | 0.26% |
| May 2026 | 72.9% | 21.2% | 3.4% | 1.2% | 1% | 0.25% |
| Jun 2026 | 72.8% | 21.1% | 3.4% | 1.2% | 1.2% | 0.16% |
| Jul 2026 | 70.5% | 23.2% | 3.8% | 1.4% | 1.1% | 0.15% |
| Aug 2026 | 75.5% | 18% | 3.5% | 1.5% | 1.3% | 0.17% |
| Sep 2026 | 76.2% | 16.8% | 4.1% | 1.4% | 1.2% | 0.24% |
How has the AA and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of AA in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, AA’s share of searches among jump leads worldwide moved from 0.26% to 0.24%, and its estimated monthly branded searches held steady at 320.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump leads worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for jump leads worldwide in September 2026?
0 changes
Neither AA nor Stanley moved beyond provider rounding among jump leads in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using AA’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jump leads
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