Brandwave

How popular isAA in search?

In August 2026, there were an estimated 3.4M branded searches for AA worldwide which is up 22.3% over the last 11 months. AA holds 98% estimated Share of Search among jump leads worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AA98%
  2. NOCO1.8%
  3. Ring Automotive0.13%
  4. Autowit0.05%
  5. Stanley0.02%
  6. Clore<0.01%
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Which jump leads compete with AA?

AA against jump leads worldwide, by month

Share of Search by month for AA. The figures are in the table below the chart.

View monthly share of search table
MonthAANOCORing AutomotiveAutowitStanleyClore
Oct 202597.6%2.2%0.19%0.06%0.03%<0.01%
Nov 202597.1%2.6%0.19%0.07%0.03%<0.01%
Dec 202597.1%2.6%0.16%0.07%0.02%<0.01%
Jan 202697.1%2.6%0.16%0.06%0.02%<0.01%
Feb 202697.1%2.6%0.16%0.06%0.02%<0.01%
Mar 202698%1.8%0.16%0.04%0.03%<0.01%
Apr 202698%1.8%0.13%0.04%0.02%<0.01%
May 202698%1.8%0.13%0.04%0.02%<0.01%
Jun 202698%1.8%0.16%0.05%0.02%<0.01%
Jul 202698.4%1.5%0.13%0.04%0.02%<0.01%
Aug 202698%1.8%0.13%0.05%0.02%<0.01%
Sep 2026——————

  1. 1.AA

    98%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.NOCO

    1.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. 3.Ring Automotive

    0.13%

    Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Autowit

    0.05%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Clore

    <0.01%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between AA and its closest rivals

How has branded search demand for AA changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for AA worldwide rose from 2.7M to 3.4M.
  • Across the 11 months ending August 2026, AA’s estimated Share of Search among jump leads worldwide peaked at 98.4% in July 2026 and was lowest at 97.1% in November 2025.

How did search popularity change for jump leads worldwide in August 2026?

  1. Estimated monthly branded searches for AA worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.

  2. Estimated monthly branded searches for Clore worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  3. Estimated monthly branded searches for Ring Automotive worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is AA measured?

Brandwave collects information about searches that people make online using AA’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • aa

Do you work for AA? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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