Brandwave

How popular isStanley?

In September 2026, people searched for Stanley by name about 72,300 times worldwide, a 10.8% decrease from the previous year. These searches made up 0.18% of all global wheelbarrow brand searches, placing Stanley seventh out of eight brands. When we asked both ChatGPT and Google AI Overviews about wheelbarrow brands, Stanley did not appear in any of the answers.

Search and AI answers in September 2026

Stanley is the seventh most searched of 8 competitors and not listed in any AI answer.

  1. WalsallShare of searches 77.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Gorilla CartsShare of searches 18.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  3. True TemperShare of searches 1.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. HaemmerlinShare of searches 0.97%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. StanleyShare of searches 0.18%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+3 more

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Top wheelbarrow brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Stanley did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jackson1st
  2. True Temper2nd
  3. Gorilla Carts3rd
  4. WORX4th
  5. Walsall–
  6. Haemmerlin–
  7. Stanley–
  8. Draper–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Gorilla Carts4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • True Temper4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Jackson4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Walsall0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Haemmerlin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Draper0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about wheelbarrow brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which wheelbarrow brands compete with Stanley?

Stanley against wheelbarrow brands worldwide, by month

Share of searches by month for Walsall, Gorilla Carts, Stanley. The figures are in the table below the chart.

View monthly share of searches table
MonthWalsallGorilla CartsTrue TemperHaemmerlinJacksonWORXStanleyDraper
Oct 202584%11.3%2.3%1.1%1%0.24%0.2%<0.01%
Nov 202585.9%9.4%2.3%1%0.83%0.28%0.21%<0.01%
Dec 202586.2%9.5%2.3%0.83%0.69%0.29%0.17%<0.01%
Jan 202686.7%7.8%3.5%1%0.55%0.29%0.21%0.01%
Feb 202685.8%7.7%4.2%1.1%0.82%0.25%0.17%<0.01%
Mar 202679.7%13%3.9%1.4%1.4%0.34%0.23%0.01%
Apr 202677.1%15.5%3.8%1.4%1.7%0.41%0.18%0.01%
May 202678.5%15.7%2.6%1.2%1.4%0.42%0.15%<0.01%
Jun 202681.6%13.4%2.2%1%1.2%0.43%0.16%0.01%
Jul 202684%11.3%2.3%0.97%1%0.28%0.16%0.01%
Aug 202683.9%11.3%2.3%0.97%1%0.36%0.2%<0.01%
Sep 202677.1%18.9%1.7%0.97%0.92%0.26%0.18%0.01%

  1. 1.Walsall

    77.1%

    Held 1st. 302K estimated branded searches, +0.05% vs prior month. Share -6.9 points.

  2. 2.Gorilla Carts

    18.9%

    Held 2nd. 74K estimated branded searches, +82.7% vs prior month. Share +7.6 points.

  3. 3.True Temper

    1.7%

    Held 3rd. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.6 points.

  4. 4.Haemmerlin

    0.97%

    Moved from 5th to 4th. 3.8K estimated branded searches, +8.6% vs prior month. Share 0 points.

  5. 5.Jackson

    0.92%

    Moved from 4th to 5th. 3.6K estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.WORX

    0.26%

    Held 6th. 1K estimated branded searches, -23.1% vs prior month. Share -0.1 points.

  7. 7.Stanley

    0.18%

    Held 7th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Draper

    0.01%

    Held 8th. 40 estimated branded searches, +100% vs prior month. Share 0 points.

Compare popularity between Stanley and its closest rivals

Every comparison with Stanley

62 comparisons

How has branded search demand for Stanley changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Stanley worldwide fell from 81.1K to 72.3K.
  • Across the 12 months ending September 2026, Stanley’s share of searches among wheelbarrow brands worldwide held steady, from 0.2% to 0.18%.

How did search popularity change for wheelbarrow brands worldwide in September 2026?

6 changes

  1. In September 2026, Gorilla Carts gained share of searches among wheelbarrow brands worldwide, from 11.3% to 18.9%.

  2. In September 2026, Walsall lost share of searches among wheelbarrow brands worldwide, from 83.9% to 77.1%.

  3. In September 2026, True Temper lost share of searches among wheelbarrow brands worldwide, from 2.3% to 1.7%.

  4. In September 2026, Haemmerlin rose from 5th to 4th among wheelbarrow brands worldwide.

  5. In September 2026, Jackson fell from 4th to 5th among wheelbarrow brands worldwide.

  6. Estimated monthly branded searches for Draper worldwide rose 100% over 12 measured months, from 20 to 40 in September 2026.

How are Stanley’s branded searches counted?

23 search terms

Brandwave collects information about searches that people make online using Stanley’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stanley dead blow hammer
  • stanley folding sawhorse
  • stanley hacksaw
  • stanley hacksaw frame
  • stanley hand plane
  • stanley hand tools
  • stanley jack plane
  • stanley jump starter
  • stanley level
  • stanley mallet
  • stanley mini hacksaw
  • stanley no 5 plane
  • stanley plane
  • stanley rubber mallet
  • stanley sawhorse
  • stanley staple gun
  • stanley tape measure
  • stanley tool box
  • stanley tool chest
  • stanley wheelbarrow
  • stanley wire stripper
  • stanley workbench
  • stanley workbench light

Do you work for Stanley? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Stanley compete?

Stanley is ranked in 18 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands6th of 133.7%Show ranking
Wheelbarrow brands7th of 80.18%Shown above
Jump starter brands6th of 71.2%Show ranking
Jump leads4th of 61.4%Show ranking
Tool chest brands4th of 99.9%Show ranking
Tape measure brands4th of 516.1%Show ranking
Toolbox brands2nd of 1216.5%Show ranking
Staple gun brands6th of 76.2%Show ranking
Hand planer brands3rd of 1012.4%Show ranking
Workbench brands10th of 110.92%Show ranking
Spirit level brands4th of 613.1%Show ranking
Wire stripper brands4th of 53.2%Show ranking
Jack plane brands4th of 68.2%Show ranking
Folding sawhorse brands3rd of 923.2%Show ranking
Hacksaw brands3rd of 69.5%Show ranking
Workbench light brands7th of 70.46%Show ranking
Dead blow hammer brands3rd of 613.5%Show ranking
Rubber mallet brands2nd of 621.5%Show ranking
Creator with pink hair and a pink jacket

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