Craftsman vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Craftsman among dead blow hammer brands worldwide. Stanley had about 390 branded searches, while Craftsman had 110. Stanley made up 13.5% of all dead blow hammer brand searches we track, and Craftsman accounted for 3.8%. When we asked ChatGPT and Google AI Overviews about dead blow hammer brands, neither Craftsman nor Stanley appeared in any of the four answers.
Who do people search for more?
Stanley, about 4 searches for every 1 for Craftsman
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top dead blow hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither Craftsman nor Stanley showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Snap-on3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tekton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Proto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dead blow hammer brands
4 answers
Asked ChatGPT
“Which dead blow hammer brand should I buy?”
Asked ChatGPT
“What are the best dead blow hammer brands?”
Asked ChatGPT
“What's the best dead blow hammer brand for a workshop?”
Searched Google, AI Overview
“dead blow hammer”
Searched Google, AI Overview
“heavy duty hammer”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Craftsman or Stanley more popular in search?
This chart shows how often people search Google for Craftsman and Stanley by name. Each line represents a brand's share of searches for all six dead blow hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Snap-on | Milwaukee | Stanley | Tekton | Craftsman | Proto |
|---|---|---|---|---|---|---|
| Oct 2025 | 50.8% | 28.1% | 10.2% | 5.5% | 3.5% | 2% |
| Nov 2025 | 46.1% | 31.2% | 11.3% | 5% | 3.9% | 2.5% |
| Dec 2025 | 43.5% | 33.4% | 10.7% | 7% | 3.7% | 1.7% |
| Jan 2026 | 36.2% | 27.9% | 10.9% | 20.1% | 3.1% | 1.9% |
| Feb 2026 | 37.1% | 20.6% | 11.1% | 25.1% | 4% | 2% |
| Mar 2026 | 33% | 15.3% | 6.8% | 41.7% | 2.4% | 0.87% |
| Apr 2026 | 41.4% | 34.9% | 7% | 12.9% | 2.4% | 1.5% |
| May 2026 | 34.3% | 18.8% | 8.4% | 34.3% | 2.4% | 1.9% |
| Jun 2026 | 17.3% | 22.5% | 6.7% | 50.2% | 2.4% | 0.87% |
| Jul 2026 | 33.4% | 24.1% | 13% | 24.1% | 3% | 2.3% |
| Aug 2026 | 45.8% | 31% | 11.3% | 4.9% | 3.9% | 3.2% |
| Sep 2026 | 45% | 30.4% | 13.5% | 4.8% | 3.8% | 2.4% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman dead blow hammer”.
How has the Craftsman and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among dead blow hammer brands worldwide moved from 3.5% to 3.8%, and its estimated monthly branded searches moved from 90 to 110.
- Across the 12 months ending September 2026, Stanley’s share of searches among dead blow hammer brands worldwide moved from 10.2% to 13.5%, and its estimated monthly branded searches moved from 260 to 390.
How did search popularity change for dead blow hammer brands worldwide in September 2026?
2 changes
In September 2026, Stanley gained share of searches among dead blow hammer brands worldwide, from 11.3% to 13.5%.
Estimated monthly branded searches for Craftsman worldwide rose 22.2% over 12 measured months, from 90 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among dead blow hammer brands
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