Brandwave

How popular isSnap-on?

In September 2026, people searched for Snap-on by name about 301,000 times worldwide, about the same as the previous year. These searches made up 11.7% of all global dead blow hammer brand searches, placing Snap-on third out of six brands. When we asked both ChatGPT and Google AI Overviews about dead blow hammer brands, Snap-on appeared in three of the four answers and was the second most recommended of the six.

Search and AI answers in September 2026

Snap-on is the third most searched of 6 competitors and the second most recommended in AI answers.

  1. MilwaukeeShare of searches 71.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 1st
  2. CraftsmanShare of searches 11.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. Snap-onShare of searches 11.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  4. TektonShare of searches 2.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. StanleyShare of searches 1.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top dead blow hammer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Snap-on was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Snap-on is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Milwaukee1st
  2. Snap-on2nd
  3. Tekton3rd
  4. Proto4th
  5. Craftsman–
  6. Stanley–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snap-on3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Tekton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Proto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about dead blow hammer brands

4 answers

  • Asked ChatGPT

    “Which dead blow hammer brand should I buy?”

    1. 1Tekton
    2. 2Snap-on

  • Asked ChatGPT

    “What are the best dead blow hammer brands?”

    1. 1Snap-on
    2. 2Milwaukee
    3. 3Tekton

  • Asked ChatGPT

    “What's the best dead blow hammer brand for a workshop?”

    1. 1Milwaukee
    2. 2Tekton
    3. 3Snap-on
    4. 4Proto

  • Searched Google, AI Overview

    “dead blow hammer”

    1. Searched Google, AI Overview

      “heavy duty hammer”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Which dead blow hammer brands compete with Snap-on?

    Snap-on against dead blow hammer brands worldwide, by month

    Share of searches by month for Milwaukee, Craftsman, Snap-on, Tekton. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMilwaukeeCraftsmanSnap-onTektonStanleyProto
    Oct 202577.1%8.5%10.4%2.1%1.7%0.34%
    Nov 202575%8.2%12.3%2%2%0.33%
    Dec 202575.3%10.1%10.1%2%2%0.33%
    Jan 202671.7%11.8%11.8%2.4%1.9%0.39%
    Feb 202670.1%14.1%11.5%2.3%1.6%0.38%
    Mar 202667.8%16.7%11.1%2.2%1.8%0.37%
    Apr 202670.1%14.1%11.5%2.3%1.6%0.38%
    May 202670.1%14.1%11.5%2.3%1.6%0.38%
    Jun 202671.4%14.4%9.6%2.4%1.9%0.39%
    Jul 202669.4%13.9%9.3%5.1%1.9%0.38%
    Aug 202668.8%13.8%11.3%3.4%2.3%0.37%
    Sep 202671.3%11.7%11.7%2.9%1.9%0.39%

    1. 1.Milwaukee

      71.3%

      Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +2.5 points.

    2. 2.Craftsman

      11.7%

      Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -2.1 points.

    3. 3.Snap-on

      11.7%

      Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +0.4 points.

    4. 4.Tekton

      2.9%

      Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.5 points.

    5. 5.Stanley

      1.9%

      Held 5th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

    6. 6.Proto

      0.39%

      Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Snap-on and its closest rivals

    Every comparison with Snap-on

    22 comparisons

    How has branded search demand for Snap-on changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Snap-on worldwide held steady at 301K.
    • Across the 12 months ending September 2026, Snap-on’s share of searches among dead blow hammer brands worldwide increased from 10.4% to 11.7%.
    • Across the 12 months ending September 2026, Snap-on’s share of searches among dead blow hammer brands worldwide peaked at 12.3% in November 2025 and was lowest at 9.3% in July 2026.
    • Across the 12 months ending September 2026, Snap-on fell from 2nd to 3rd among dead blow hammer brands worldwide.

    How did search popularity change for dead blow hammer brands worldwide in September 2026?

    3 changes

    1. In September 2026, Milwaukee gained share of searches among dead blow hammer brands worldwide, from 68.8% to 71.3%.

    2. In September 2026, Craftsman lost share of searches among dead blow hammer brands worldwide, from 13.8% to 11.7%.

    3. In September 2026, Tekton lost share of searches among dead blow hammer brands worldwide, from 3.4% to 2.9%.

    How are Snap-on’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Snap-on’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • snap-on

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    How the Brand Demand Index is measured

    Where does Snap-on compete?

    Snap-on is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Toolbox brands5th of 97.1%Show ranking
    Tool storage brands4th of 77.7%Show ranking
    Tool chest brands4th of 99.6%Show ranking
    Dead blow hammer brands3rd of 611.7%Shown above
    Ratchet spanners brands2nd of 712.7%Show ranking
    Torque wrench brands3rd of 821.2%Show ranking
    Socket set brands2nd of 640.3%Show ranking
    Gear puller brands2nd of 644.6%Show ranking
    Creator with pink hair and a pink jacket

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