Brandwave

How popular isSnap-on?

In September 2026, people searched for Snap-on by name about 301,000 times worldwide, about the same as the previous year. These searches made up 21.2% of all global torque wrench brand searches, placing Snap-on third out of eight brands. When we asked both ChatGPT and Google AI Overviews about torque wrench brands, Snap-on appeared in four of the five answers and was the fourth most recommended of the eight.

Search and AI answers in September 2026

Snap-on is the third most searched of 8 competitors and the fourth most recommended in AI answers.

  1. DeWaltShare of searches 47.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. CraftsmanShare of searches 21.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Snap-onShare of searches 21.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  4. TektonShare of searches 5.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  5. GearWrenchShare of searches 3.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

+3 more

Snap-on website (opens in a new tab)

Follow Snap-on and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top torque wrench brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Snap-on is the fourth most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. CDI1st
  2. Tekton2nd
  3. Precision Instruments3rd
  4. Snap-on4th
  5. GearWrench5th
  6. DeWalt–
  7. Craftsman–
  8. Husky–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Snap-on4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • CDI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Precision Instruments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about torque wrench brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which torque wrench brands compete with Snap-on?

Snap-on against torque wrench brands worldwide, by month

Share of searches by month for DeWalt, Craftsman, Snap-on, Tekton, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthDeWaltCraftsmanSnap-onTektonGearWrenchHuskyCDIPrecision Instruments
Oct 202549.6%18.1%22.2%4.5%3.6%1.3%0.32%0.4%
Nov 202551.7%15.4%23.1%3.8%3.8%1.4%0.28%0.51%
Dec 202552.2%19.1%19.1%3.8%3.8%1.4%0.28%0.34%
Jan 202647.2%21.1%21.1%4.2%4.2%1.3%0.38%0.46%
Feb 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
Mar 202643.1%28.8%19.3%3.9%3.2%1.2%0.28%0.35%
Apr 202645.6%24.9%20.4%4.1%3.4%1%0.3%0.3%
May 202645.6%24.9%20.4%4.1%3.4%1%0.37%0.3%
Jun 202647.4%25.9%17.3%4.3%3.5%1%0.25%0.31%
Jul 202640.3%27%18%9.9%3%1.1%0.32%0.32%
Aug 202644.7%24.4%20%6%3.3%0.98%0.29%0.29%
Sep 202647.4%21.2%21.2%5.2%3.5%0.85%0.31%0.31%

  1. 1.DeWalt

    47.4%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share +2.7 points.

  2. 2.Craftsman

    21.2%

    Held 2nd. 301K estimated branded searches, -18.2% vs prior month. Share -3.2 points.

  3. 3.Snap-on

    21.2%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share +1.2 points.

  4. 4.Tekton

    5.2%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.GearWrench

    3.5%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Husky

    0.85%

    Held 6th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. 7.CDI

    0.31%

    Held 7th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Precision Instruments

    0.31%

    Held 8th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Snap-on and its closest rivals

Every comparison with Snap-on

22 comparisons

How has branded search demand for Snap-on changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Snap-on worldwide held steady at 301K.
  • Across the 12 months ending September 2026, Snap-on’s share of searches among torque wrench brands worldwide decreased from 22.2% to 21.2%.
  • Across the 12 months ending September 2026, Snap-on’s share of searches among torque wrench brands worldwide peaked at 23.1% in November 2025 and was lowest at 17.3% in June 2026.
  • Across the 12 months ending September 2026, Snap-on fell from 2nd to 3rd among torque wrench brands worldwide.

How did search popularity change for torque wrench brands worldwide in September 2026?

6 changes

  1. In September 2026, DeWalt gained share of searches among torque wrench brands worldwide, from 44.7% to 47.4%.

  2. In September 2026, Snap-on gained share of searches among torque wrench brands worldwide, from 20% to 21.2%.

  3. In September 2026, Craftsman lost share of searches among torque wrench brands worldwide, from 24.4% to 21.2%.

  4. In September 2026, Tekton lost share of searches among torque wrench brands worldwide, from 6% to 5.2%.

  5. Estimated monthly branded searches for Husky worldwide fell 33.1% over 12 measured months, from 18.1K to 12.1K in September 2026.

  6. Estimated monthly branded searches for Precision Instruments worldwide fell 18.5% over 12 measured months, from 5.4K to 4.4K in September 2026.

How are Snap-on’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Snap-on’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • snap-on

Do you work for Snap-on? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Snap-on compete?

Snap-on is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Toolbox brands5th of 97.1%Show ranking
Tool storage brands4th of 77.7%Show ranking
Tool chest brands4th of 99.6%Show ranking
Dead blow hammer brands3rd of 611.7%Show ranking
Ratchet spanners brands2nd of 712.7%Show ranking
Torque wrench brands3rd of 821.2%Shown above
Socket set brands2nd of 640.3%Show ranking
Gear puller brands2nd of 644.6%Show ranking
Creator with pink hair and a pink jacket

Is Snap-on your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free