Craftsman vs Snap-on:Which is more popular?
In September 2026, Craftsman and Snap-on were level in searches among torque wrench brands worldwide, with an estimated 301K branded searches each, at 21.2% of the total each. When we asked ChatGPT and Google AI Overviews about torque wrench brands, Snap-on appeared in four of the five answers and Craftsman in none.
Who do people search for more?
Craftsman and Snap-on are searched for about as often as each other.
Who does AI mention more?
Snap-on, mentioned in 4 of 5 answers, Craftsman in 0
Who does AI recommend more?
Snap-on, the only one of the two named
Follow Craftsman vs Snap-on and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top torque wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- CDI1st
Tekton2nd- Precision Instruments3rd
- Snap-on4th
GearWrench5th
DeWalt–
Craftsman–- Husky–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Snap-on4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- CDI4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- GearWrench3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Precision Instruments3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Husky0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about torque wrench brands
5 answers
Asked ChatGPT
“Which torque wrench brand should I buy?”
Asked ChatGPT
“What are the best torque wrench brands?”
Asked ChatGPT
“What's the best torque wrench brand for accurate tightening?”
Searched Google, AI Overview
“best torque wrench”
Searched Google, AI Overview
“torque wrench for cars”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Snap-on more popular in search?
This chart shows how often people search Google for Craftsman and Snap-on by name. Each line represents a brand's share of searches for all eight torque wrench brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | DeWalt | Craftsman | Snap-on | Tekton | GearWrench | Husky | CDI | Precision Instruments |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 49.6% | 18.1% | 22.2% | 4.5% | 3.6% | 1.3% | 0.32% | 0.4% |
| Nov 2025 | 51.7% | 15.4% | 23.1% | 3.8% | 3.8% | 1.4% | 0.28% | 0.51% |
| Dec 2025 | 52.2% | 19.1% | 19.1% | 3.8% | 3.8% | 1.4% | 0.28% | 0.34% |
| Jan 2026 | 47.2% | 21.1% | 21.1% | 4.2% | 4.2% | 1.3% | 0.38% | 0.46% |
| Feb 2026 | 45.6% | 24.9% | 20.4% | 4.1% | 3.4% | 1% | 0.3% | 0.3% |
| Mar 2026 | 43.1% | 28.8% | 19.3% | 3.9% | 3.2% | 1.2% | 0.28% | 0.35% |
| Apr 2026 | 45.6% | 24.9% | 20.4% | 4.1% | 3.4% | 1% | 0.3% | 0.3% |
| May 2026 | 45.6% | 24.9% | 20.4% | 4.1% | 3.4% | 1% | 0.37% | 0.3% |
| Jun 2026 | 47.4% | 25.9% | 17.3% | 4.3% | 3.5% | 1% | 0.25% | 0.31% |
| Jul 2026 | 40.3% | 27% | 18% | 9.9% | 3% | 1.1% | 0.32% | 0.32% |
| Aug 2026 | 44.7% | 24.4% | 20% | 6% | 3.3% | 0.98% | 0.29% | 0.29% |
| Sep 2026 | 47.4% | 21.2% | 21.2% | 5.2% | 3.5% | 0.85% | 0.31% | 0.31% |
How has the Craftsman and Snap-on comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in February 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among torque wrench brands worldwide moved from 18.1% to 21.2%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among torque wrench brands worldwide moved from 22.2% to 21.2%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for torque wrench brands worldwide in September 2026?
2 changes
In September 2026, Snap-on gained share of searches among torque wrench brands worldwide, from 20% to 21.2%.
In September 2026, Craftsman lost share of searches among torque wrench brands worldwide, from 24.4% to 21.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among torque wrench brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.