Snap-on vs Stanley:Which is searched more?
In September 2026, Snap-on had more branded searches than Stanley among dead blow hammer brands worldwide. Snap-on had about 301,000 branded searches, while Stanley had 49,500. Snap-on made up 11.7% of all dead blow hammer brand searches we track, and Stanley accounted for 1.9%. These are worldwide searches for English-language branded terms.
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Is Snap-on or Stanley more popular in search?
Compare the dead blow hammer brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Snap-on, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Snap-on | Tekton | Stanley | Proto |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 8.5% | 10.4% | 2.1% | 1.7% | 0.34% |
| Nov 2025 | 75% | 8.2% | 12.3% | 2% | 2% | 0.33% |
| Dec 2025 | 75.3% | 10.1% | 10.1% | 2% | 2% | 0.33% |
| Jan 2026 | 71.7% | 11.8% | 11.8% | 2.4% | 1.9% | 0.39% |
| Feb 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| Mar 2026 | 67.8% | 16.7% | 11.1% | 2.2% | 1.8% | 0.37% |
| Apr 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| May 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| Jun 2026 | 71.4% | 14.4% | 9.6% | 2.4% | 1.9% | 0.39% |
| Jul 2026 | 69.4% | 13.9% | 9.3% | 5.1% | 1.9% | 0.38% |
| Aug 2026 | 68.8% | 13.8% | 11.3% | 3.4% | 2.3% | 0.37% |
| Sep 2026 | 71.3% | 11.7% | 11.7% | 2.9% | 1.9% | 0.39% |
How has the Snap-on and Stanley comparison changed over the last 12 months?
3 findings
- Snap-on was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Snap-on’s share of searches among dead blow hammer brands worldwide moved from 10.4% to 11.7%, and its estimated monthly branded searches held steady at 301K.
- Across the 12 months ending September 2026, Stanley’s share of searches among dead blow hammer brands worldwide moved from 1.7% to 1.9%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for dead blow hammer brands worldwide in September 2026?
0 changes
Neither Snap-on nor Stanley moved beyond provider rounding among dead blow hammer brands in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Snap-on’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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