Craftsman vs Snap-on:Which is more popular?
In September 2026, Craftsman and Snap-on were level in searches among dead blow hammer brands worldwide, with an estimated 301K branded searches each, at 11.7% of the total each. When we asked ChatGPT and Google AI Overviews about dead blow hammer brands, Snap-on appeared in three of the four answers and Craftsman in none.
Who do people search for more?
Craftsman and Snap-on are searched for about as often as each other.
Who does AI mention more?
Snap-on, mentioned in 3 of 4 answers, Craftsman in 0
Who does AI recommend more?
Snap-on, the only one of the two named
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Top dead blow hammer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Snap-on was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Craftsman did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Snap-on3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Tekton3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Milwaukee2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Proto1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Craftsman0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Stanley0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about dead blow hammer brands
4 answers
Asked ChatGPT
“Which dead blow hammer brand should I buy?”
Asked ChatGPT
“What are the best dead blow hammer brands?”
Asked ChatGPT
“What's the best dead blow hammer brand for a workshop?”
Searched Google, AI Overview
“dead blow hammer”
Searched Google, AI Overview
“heavy duty hammer”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Craftsman or Snap-on more popular in search?
This chart shows how often people search Google for Craftsman and Snap-on by name. Each line represents a brand's share of searches for all six dead blow hammer brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Craftsman, Snap-on. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Craftsman | Snap-on | Tekton | Stanley | Proto |
|---|---|---|---|---|---|---|
| Oct 2025 | 77.1% | 8.5% | 10.4% | 2.1% | 1.7% | 0.34% |
| Nov 2025 | 75% | 8.2% | 12.3% | 2% | 2% | 0.33% |
| Dec 2025 | 75.3% | 10.1% | 10.1% | 2% | 2% | 0.33% |
| Jan 2026 | 71.7% | 11.8% | 11.8% | 2.4% | 1.9% | 0.39% |
| Feb 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| Mar 2026 | 67.8% | 16.7% | 11.1% | 2.2% | 1.8% | 0.37% |
| Apr 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| May 2026 | 70.1% | 14.1% | 11.5% | 2.3% | 1.6% | 0.38% |
| Jun 2026 | 71.4% | 14.4% | 9.6% | 2.4% | 1.9% | 0.39% |
| Jul 2026 | 69.4% | 13.9% | 9.3% | 5.1% | 1.9% | 0.38% |
| Aug 2026 | 68.8% | 13.8% | 11.3% | 3.4% | 2.3% | 0.37% |
| Sep 2026 | 71.3% | 11.7% | 11.7% | 2.9% | 1.9% | 0.39% |
How has the Craftsman and Snap-on comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Craftsman took it in February 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among dead blow hammer brands worldwide moved from 8.5% to 11.7%, and its estimated monthly branded searches moved from 246K to 301K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among dead blow hammer brands worldwide moved from 10.4% to 11.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for dead blow hammer brands worldwide in September 2026?
1 change
In September 2026, Craftsman lost share of searches among dead blow hammer brands worldwide, from 13.8% to 11.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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