Brandwave

How popular isProto in search?

In September 2026, there were an estimated 9.9K branded searches for Proto worldwide which held steady over the last 12 months. Proto holds 0.34% estimated Share of Search among dead blow hammer brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Milwaukee63.6%
  2. Stanley22.9%
  3. Craftsman10.5%
  4. Tekton2.6%
  5. Proto0.34%
  6. Wilton0.06%
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Which dead blow hammer brands compete with Proto?

Proto against dead blow hammer brands worldwide, by month

Share of Search by month for Milwaukee, Stanley, Craftsman, Tekton, Proto. The figures are in the table below the chart.

View monthly share of search table
MonthMilwaukeeStanleyCraftsmanTektonProtoWilton
Oct 202572.4%17.3%8%2%0.32%0.06%
Nov 202571.2%18.7%7.8%1.9%0.31%0.06%
Dec 202569.2%19.3%9.3%1.9%0.31%0.06%
Jan 202667.7%18.5%11.1%2.2%0.37%0.09%
Feb 202668.3%15.3%13.7%2.3%0.37%0.07%
Mar 202664.8%16.7%15.9%2.1%0.35%0.07%
Apr 202665.8%18.3%13.2%2.2%0.36%0.07%
May 202665%19.4%13.1%2.1%0.35%0.07%
Jun 202663.2%21.5%12.7%2.1%0.34%0.07%
Jul 202660.7%22.2%12.2%4.5%0.33%0.05%
Aug 202657.1%28.3%11.5%2.8%0.31%0.06%
Sep 202663.6%22.9%10.5%2.6%0.34%0.06%

  1. 1.Milwaukee

    63.6%

    Held 1st. 1.8M estimated branded searches, 0% vs prior month. Share +6.6 points.

  2. 2.Stanley

    22.9%

    Held 2nd. 659K estimated branded searches, -27.3% vs prior month. Share -5.3 points.

  3. 3.Craftsman

    10.5%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1 points.

  4. 4.Tekton

    2.6%

    Held 4th. 74K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

  5. 5.Proto

    0.34%

    Held 5th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Wilton

    0.06%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Proto and its closest rivals

Every comparison with Proto

How has branded search demand for Proto changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Proto worldwide held steady at 9.9K.
  • Across the 12 months ending September 2026, Proto’s estimated Share of Search among dead blow hammer brands worldwide held steady, from 0.32% to 0.34%.

How did search popularity change for dead blow hammer brands worldwide in September 2026?

  1. In September 2026, Milwaukee gained estimated Share of Search among dead blow hammer brands worldwide, from 57.1% to 63.6%.

  2. In September 2026, Stanley lost estimated Share of Search among dead blow hammer brands worldwide, from 28.3% to 22.9%.

  3. In September 2026, Craftsman lost estimated Share of Search among dead blow hammer brands worldwide, from 11.5% to 10.5%.

  4. Estimated monthly branded searches for Tekton worldwide rose 22.3% over 12 measured months, from 60.5K to 74K in September 2026.

  5. Estimated monthly branded searches for Wilton worldwide fell 15.8% over 12 measured months, from 1.9K to 1.6K in September 2026.

Where does Proto compete?

Proto is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Rolling tool box brands6th of 70.34%Show ranking
Dead blow hammer brands5th of 60.34%Shown above
Gear puller brands3rd of 32.7%Show ranking
Paintball brands1st of 634.9%Show ranking

How is Proto measured?

Brandwave collects information about searches that people make online using Proto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • proto tools

Do you work for Proto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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