How popular isProto in search?
In September 2026, there were an estimated 9.9K branded searches for Proto worldwide which held steady over the last 12 months. Proto holds 2.7% estimated Share of Search among gear puller brands worldwide and is ranked 3rd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Craftsman83.5%
GearWrench13.7%- Proto2.7%
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Which gear puller brands compete with Proto?
Share of Search by month for Craftsman, GearWrench, Proto. The figures are in the table below the chart.
View monthly share of search table
| Month | Craftsman | GearWrench | Proto |
|---|---|---|---|
| Oct 2025 | 80.6% | 16.2% | 3.2% |
| Nov 2025 | 77.7% | 19.1% | 3.1% |
| Dec 2025 | 81% | 16.3% | 2.7% |
| Jan 2026 | 81% | 16.3% | 2.7% |
| Feb 2026 | 86.1% | 11.6% | 2.3% |
| Mar 2026 | 88.3% | 9.7% | 1.9% |
| Apr 2026 | 86.1% | 11.6% | 2.3% |
| May 2026 | 86.1% | 11.6% | 2.3% |
| Jun 2026 | 86.1% | 11.6% | 2.3% |
| Jul 2026 | 88% | 9.7% | 2.4% |
| Aug 2026 | 86.1% | 11.6% | 2.3% |
| Sep 2026 | 83.5% | 13.7% | 2.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 83.5% | 301K | -18.2% | -2.6 points | |
| 2, held 2nd | 13.7% | 49.5K | 0% | +2.2 points | |
| 3, held 3rd | 2.7% | 9.9K | 0% | +0.4 points |
83.5%
Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -2.6 points.
13.7%
Held 2nd. 49.5K estimated branded searches, 0% vs prior month. Share +2.2 points.
3.Proto
2.7%
Held 3rd. 9.9K estimated branded searches, 0% vs prior month. Share +0.4 points.
Compare search popularity between Proto and its closest rivals
How has branded search demand for Proto changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Proto worldwide held steady at 9.9K.
- Across the 12 months ending September 2026, Proto’s estimated Share of Search among gear puller brands worldwide peaked at 3.2% in October 2025 and was lowest at 1.9% in March 2026.
How did search popularity change for gear puller brands worldwide in September 2026?
2 changes
In September 2026, GearWrench gained estimated Share of Search among gear puller brands worldwide, from 11.6% to 13.7%.
In September 2026, Craftsman lost estimated Share of Search among gear puller brands worldwide, from 86.1% to 83.5%.
Where does Proto compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Rolling tool box brands | 6th of 7 | 0.34% | Show ranking |
| Dead blow hammer brands | 5th of 6 | 0.34% | Show ranking |
| Gear puller brands | 3rd of 3 | 2.7% | Shown above |
| Paintball brands | 1st of 6 | 34.9% | Show ranking |
How is Proto measured?
Brandwave collects information about searches that people make online using Proto’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- proto tools
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Is Proto your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.