Brandwave

How popular isSnap-on?

In September 2026, people searched for Snap-on by name about 301,000 times worldwide, about the same as the previous year. These searches made up 44.6% of all global gear puller brand searches, placing Snap-on second out of six brands. When we asked both ChatGPT and Google AI Overviews about gear puller brands, Snap-on appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Snap-on is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. CraftsmanShare of searches 44.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Snap-onShare of searches 44.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. GearWrenchShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
  4. KUKKOShare of searches 1.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. ProtoShare of searches 1.5%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th

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Top gear puller brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Snap-on is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. OTC1st
  2. KUKKO2nd
  3. GearWrench3rd
  4. Snap-on4th
  5. Proto5th
  6. Craftsman–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • OTC4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • KUKKO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • GearWrench1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Proto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about gear puller brands

5 answers

  • Asked ChatGPT

    “Which gear puller brand should I buy?”

    1. 1OTC
    2. 2KUKKO
    3. 3Snap-on

  • Asked ChatGPT

    “What are the best gear puller brands?”

    1. 1OTC
    2. 2GearWrench
    3. 3KUKKO
    4. 4Proto

  • Asked ChatGPT

    “What's the best gear puller brand for a repair shop?”

    1. 1OTC
    2. 2KUKKO
    3. 3Snap-on

  • Searched Google, AI Overview

    “gear puller tools”

    1. Searched Google, AI Overview

      “heavy duty gear puller”

      1. 1OTC

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

    Which gear puller brands compete with Snap-on?

    Snap-on against gear puller brands worldwide, by month

    Share of searches by month for Craftsman, Snap-on, GearWrench. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCraftsmanSnap-onGearWrenchKUKKOProtoOTC
    Oct 202539.7%48.6%8%1.3%1.6%0.76%
    Nov 202535.3%52.8%8.7%1.2%1.4%0.68%
    Dec 202544%44%8.8%1.2%1.4%0.56%
    Jan 202643.9%43.9%8.8%1.2%1.4%0.69%
    Feb 202649.5%40.5%6.7%1.1%1.3%0.93%
    Mar 202654.4%36.4%6%1.5%1.2%0.58%
    Apr 202649.6%40.6%6.7%1.1%1.3%0.65%
    May 202649.7%40.7%6.7%1.1%1.3%0.53%
    Jun 202653.8%36%7.2%0.97%1.4%0.56%
    Jul 202654.5%36.5%6%0.98%1.5%0.57%
    Aug 202649.8%40.7%6.7%0.89%1.3%0.63%
    Sep 202644.6%44.6%7.3%1.5%1.5%0.57%

    1. 1.Craftsman

      44.6%

      Held 1st. 301K estimated branded searches, -18.2% vs prior month. Share -5.2 points.

    2. 2.Snap-on

      44.6%

      Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +3.9 points.

    3. 3.GearWrench

      7.3%

      Held 3rd. 49.5K estimated branded searches, 0% vs prior month. Share +0.6 points.

    4. 4.KUKKO

      1.5%

      Moved from 5th to 4th. 9.9K estimated branded searches, +50% vs prior month. Share +0.6 points.

    5. 5.Proto

      1.5%

      Moved from 4th to 5th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

    6. 6.OTC

      0.57%

      Held 6th. 3.9K estimated branded searches, -17.2% vs prior month. Share -0.1 points.

    Compare popularity between Snap-on and its closest rivals

    Every comparison with Snap-on

    22 comparisons

    How has branded search demand for Snap-on changed worldwide over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Snap-on worldwide held steady at 301K.
    • Across the 12 months ending September 2026, Snap-on’s share of searches among gear puller brands worldwide decreased from 48.6% to 44.6%.
    • Across the 12 months ending September 2026, Snap-on’s share of searches among gear puller brands worldwide peaked at 52.8% in November 2025 and was lowest at 36% in June 2026.
    • Across the 12 months ending September 2026, Snap-on fell from 1st to 2nd among gear puller brands worldwide.

    How did search popularity change for gear puller brands worldwide in September 2026?

    5 changes

    1. In September 2026, KUKKO overtook Proto to rank 4th among gear puller brands worldwide, with 1.5% of the searches.

    2. In September 2026, Snap-on gained share of searches among gear puller brands worldwide, from 40.7% to 44.6%.

    3. In September 2026, GearWrench gained share of searches among gear puller brands worldwide, from 6.7% to 7.3%.

    4. In September 2026, Craftsman lost share of searches among gear puller brands worldwide, from 49.8% to 44.6%.

    5. Estimated monthly branded searches for OTC worldwide fell 18.2% over 12 measured months, from 4.7K to 3.9K in September 2026.

    How are Snap-on’s branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Snap-on’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • snap-on

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    How the Brand Demand Index is measured

    Where does Snap-on compete?

    Snap-on is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Toolbox brands5th of 97.1%Show ranking
    Tool storage brands4th of 77.7%Show ranking
    Tool chest brands4th of 99.6%Show ranking
    Dead blow hammer brands3rd of 611.7%Show ranking
    Ratchet spanners brands2nd of 712.7%Show ranking
    Torque wrench brands3rd of 821.2%Show ranking
    Socket set brands2nd of 640.3%Show ranking
    Gear puller brands2nd of 644.6%Shown above
    Creator with pink hair and a pink jacket

    Is Snap-on your brand?

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