Kincrome vs Snap-on:Which is more popular?
In September 2026, Snap-on had more branded searches than Kincrome among ratchet spanners brands worldwide. Snap-on had about 301,000 branded searches, while Kincrome had 18,100. Snap-on made up 12.7% of all ratchet spanners brand searches we track, and Kincrome accounted for 0.76%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, Snap-on appeared in two of the five answers and Kincrome in none.
Who do people search for more?
Snap-on, about 17 searches for every 1 for Kincrome
Who does AI mention more?
Snap-on, mentioned in 2 of 5 answers, Kincrome in 0
Who does AI recommend more?
Snap-on, the only one of the two named
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Top ratchet spanners brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Snap-on was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kincrome did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
GearWrench5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tekton3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Snap-on2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Facom2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wera2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kincrome0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about ratchet spanners brands
5 answers
Asked ChatGPT
“Which ratchet spanners brand should I buy?”
Asked ChatGPT
“What are the best ratchet spanners brands?”
Asked ChatGPT
“What's the best ratchet spanners brand for home workshop?”
Searched Google, AI Overview
“best ratchet spanners”
Searched Google, AI Overview
“ratchet spanner set”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Kincrome or Snap-on more popular in search?
This chart shows how often people search Google for Kincrome and Snap-on by name. Each line represents a brand's share of searches for all seven ratchet spanners brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Snap-on, Kincrome. The figures are in the table below the chart.
View monthly share of searches table
| Month | Milwaukee | Snap-on | Tekton | Facom | GearWrench | Wera | Kincrome |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 80.7% | 10.8% | 2.2% | 2.2% | 1.8% | 1.8% | 0.53% |
| Nov 2025 | 78.1% | 12.8% | 2.1% | 2.1% | 2.1% | 2.1% | 0.63% |
| Dec 2025 | 79.7% | 10.7% | 2.2% | 2.2% | 2.2% | 2.6% | 0.53% |
| Jan 2026 | 76.6% | 12.6% | 2.5% | 2.5% | 2.5% | 2.5% | 0.62% |
| Feb 2026 | 77.4% | 12.7% | 2.6% | 2.1% | 2.1% | 2.6% | 0.63% |
| Mar 2026 | 77.4% | 12.7% | 2.6% | 2.1% | 2.1% | 2.6% | 0.63% |
| Apr 2026 | 77.4% | 12.7% | 2.6% | 2.1% | 2.1% | 2.6% | 0.63% |
| May 2026 | 77.6% | 12.8% | 2.6% | 1.7% | 2.1% | 2.6% | 0.63% |
| Jun 2026 | 79.9% | 10.7% | 2.6% | 1.8% | 2.2% | 2.2% | 0.65% |
| Jul 2026 | 77.7% | 10.4% | 5.7% | 1.7% | 1.7% | 2.1% | 0.63% |
| Aug 2026 | 76.6% | 12.6% | 3.8% | 1.7% | 2.1% | 2.5% | 0.76% |
| Sep 2026 | 77.2% | 12.7% | 3.1% | 2.1% | 2.1% | 2.1% | 0.76% |
How has the Kincrome and Snap-on comparison changed over the last 12 months?
3 findings
- Snap-on was ahead of Kincrome in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands worldwide moved from 0.53% to 0.76%, and its estimated monthly branded searches moved from 14.8K to 18.1K.
- Across the 12 months ending September 2026, Snap-on’s share of searches among ratchet spanners brands worldwide moved from 10.8% to 12.7%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for ratchet spanners brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Kincrome worldwide rose 22.3% over 12 measured months, from 14.8K to 18.1K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Kincrome’s and Snap-on’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among ratchet spanners brands
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