Craftsman vs Stanley:Which is more popular?
In September 2026, Stanley had more branded searches than Craftsman among rubber mallet brands worldwide. Stanley had about 530 branded searches, while Craftsman had 230. Stanley made up 21.5% of all rubber mallet brand searches we track, and Craftsman accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about rubber mallet brands, Stanley appeared in two of the five answers and Craftsman in none.
Who do people search for more?
Stanley, about 2 searches for every 1 for Craftsman
Who does AI mention more?
Stanley, mentioned in 2 of 5 answers, Craftsman in 0
Who does AI recommend more?
Stanley, the only one of the two named
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Top rubber mallet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Stanley was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Craftsman did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Estwing4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tekton4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Stanley2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Craftsman0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about rubber mallet brands
5 answers
Asked ChatGPT
“Which rubber mallet brand should I buy?”
Asked ChatGPT
“What are the best rubber mallet brands?”
Asked ChatGPT
“What's the best rubber mallet brand for light hammering?”
Searched Google, AI Overview
“best rubber mallet”
Searched Google, AI Overview
“rubber mallet set”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Craftsman or Stanley more popular in search?
This chart shows how often people search Google for Craftsman and Stanley by name. Each line represents a brand's share of searches for all six rubber mallet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stanley, Craftsman. The figures are in the table below the chart.
View monthly share of searches table
| Month | Estwing | Stanley | DeWalt | Milwaukee | Craftsman | Tekton |
|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 13.4% | 13.8% | 11.6% | 11.2% | 2.2% |
| Nov 2025 | 44.7% | 13% | 14.4% | 14.9% | 10.7% | 2.3% |
| Dec 2025 | 40.7% | 17.8% | 13.1% | 15% | 11.7% | 1.9% |
| Jan 2026 | 44.4% | 18.9% | 11.2% | 13.3% | 10.2% | 2% |
| Feb 2026 | 41.7% | 16% | 11.8% | 17.1% | 11.8% | 1.6% |
| Mar 2026 | 67.1% | 18.3% | 4.6% | 5.3% | 4.1% | 0.66% |
| Apr 2026 | 22.6% | 57.8% | 7.1% | 7.4% | 4.6% | 0.46% |
| May 2026 | 16.1% | 67.8% | 5.2% | 5.9% | 4.3% | 0.74% |
| Jun 2026 | 34.7% | 24.9% | 13.8% | 14.2% | 11.1% | 1.3% |
| Jul 2026 | 38.5% | 25.2% | 11.1% | 14.2% | 9.3% | 1.8% |
| Aug 2026 | 34.7% | 31% | 13.7% | 11.6% | 7.9% | 1.1% |
| Sep 2026 | 31.7% | 21.5% | 19.9% | 15.9% | 9.3% | 1.6% |
Craftsman sells other things too, so only its searches that name this product count here, like “craftsman mallet”.
How has the Craftsman and Stanley comparison changed over the last 12 months?
3 findings
- Stanley was ahead of Craftsman in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Craftsman’s share of searches among rubber mallet brands worldwide moved from 11.2% to 9.3%, and its estimated monthly branded searches moved from 250 to 230.
- Across the 12 months ending September 2026, Stanley’s share of searches among rubber mallet brands worldwide moved from 13.4% to 21.5%, and its estimated monthly branded searches moved from 300 to 530.
How did search popularity change for rubber mallet brands worldwide in September 2026?
2 changes
In September 2026, Craftsman gained share of searches among rubber mallet brands worldwide, from 7.9% to 9.3%.
In September 2026, Stanley lost share of searches among rubber mallet brands worldwide, from 31% to 21.5%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Craftsman’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among rubber mallet brands
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