NOCO vs Stanley:Which is more popular?
In September 2026, NOCO had more branded searches than Stanley among jump leads worldwide. NOCO had about 101,000 branded searches, while Stanley had 1,900. NOCO made up 76.2% of all jump lead searches we track, and Stanley accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about jump leads, neither NOCO nor Stanley appeared in any of the five answers.
Who do people search for more?
NOCO, about 53 searches for every 1 for Stanley
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top jump leads in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither NOCO nor Stanley showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Clore1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- NOCO0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ring Automotive0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Stanley0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Autowit0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
AA0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about jump leads
5 answers
Asked ChatGPT
“Which jump lead should I buy?”
Asked ChatGPT
“What are the best jump lead brands?”
Asked ChatGPT
“What's the best jump lead for a flat battery?”
Searched Google, AI Overview
“car battery cables”
Searched Google, AI Overview
“jump leads”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Share of searches by month for NOCO, Stanley. The figures are in the table below the chart.
View monthly share of searches table
| Month | NOCO | Clore | Ring Automotive | Stanley | Autowit | AA |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.6% | 22% | 4.4% | 1.5% | 1.3% | 0.26% |
| Nov 2025 | 80.6% | 13.4% | 3.2% | 1.4% | 1.1% | 0.16% |
| Dec 2025 | 80.2% | 14.8% | 2.4% | 1.6% | 1% | 0.09% |
| Jan 2026 | 83.4% | 11.3% | 2.7% | 1.5% | 0.96% | 0.13% |
| Feb 2026 | 80.4% | 14.5% | 2.9% | 1% | 1% | 0.17% |
| Mar 2026 | 76.6% | 16.9% | 4.1% | 1.2% | 0.99% | 0.24% |
| Apr 2026 | 75.8% | 18.1% | 3.6% | 1.3% | 1.1% | 0.26% |
| May 2026 | 72.9% | 21.2% | 3.4% | 1.2% | 1% | 0.25% |
| Jun 2026 | 72.8% | 21.1% | 3.4% | 1.2% | 1.2% | 0.16% |
| Jul 2026 | 70.5% | 23.2% | 3.8% | 1.4% | 1.1% | 0.15% |
| Aug 2026 | 75.5% | 18% | 3.5% | 1.5% | 1.3% | 0.17% |
| Sep 2026 | 76.2% | 16.8% | 4.1% | 1.4% | 1.2% | 0.24% |
How has the NOCO and Stanley comparison changed over the last 12 months?
3 findings
- NOCO was ahead of Stanley in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NOCO’s share of searches among jump leads worldwide moved from 70.6% to 76.2%, and its estimated monthly branded searches moved from 87.6K to 101K.
- Across the 12 months ending September 2026, Stanley’s share of searches among jump leads worldwide moved from 1.5% to 1.4%, and its estimated monthly branded searches held steady at 1.9K.
How did search popularity change for jump leads worldwide in September 2026?
1 change
In September 2026, NOCO gained share of searches among jump leads worldwide, from 75.5% to 76.2%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using NOCO’s and Stanley’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among jump leads
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