Brandwave

How popular isNOCO in search?

In August 2026, there were an estimated 60.5K branded searches for NOCO worldwide which held steady over the last 11 months. NOCO holds 1.8% estimated Share of Search among jump leads worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. AA98%
  2. NOCO1.8%
  3. Ring Automotive0.13%
  4. Autowit0.05%
  5. Stanley0.02%
  6. Clore<0.01%
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Where does NOCO compete?

NOCO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Jump leads2nd of 61.8%Shown below
Jump starter brands2nd of 64.3%Show ranking

Which jump leads compete with NOCO?

NOCO against jump leads worldwide, by month

Share of Search by month for AA, NOCO. The figures are in the table below the chart.

View monthly share of search table
MonthAANOCORing AutomotiveAutowitStanleyClore
Oct 202597.6%2.2%0.19%0.06%0.03%<0.01%
Nov 202597.1%2.6%0.19%0.07%0.03%<0.01%
Dec 202597.1%2.6%0.16%0.07%0.02%<0.01%
Jan 202697.1%2.6%0.16%0.06%0.02%<0.01%
Feb 202697.1%2.6%0.16%0.06%0.02%<0.01%
Mar 202698%1.8%0.16%0.04%0.03%<0.01%
Apr 202698%1.8%0.13%0.04%0.02%<0.01%
May 202698%1.8%0.13%0.04%0.02%<0.01%
Jun 202698%1.8%0.16%0.05%0.02%<0.01%
Jul 202698.4%1.5%0.13%0.04%0.02%<0.01%
Aug 202698%1.8%0.13%0.05%0.02%<0.01%
Sep 2026——————
  1. 1.AA

    98%

    Held 1st. 3.4M estimated branded searches, 0% vs prior month. Share -0.3 points.

  2. 2.NOCO

    1.8%

    Held 2nd. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.3 points.

  3. Held 3rd. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Autowit

    0.05%

    Held 4th. 1.6K estimated branded searches, +23.1% vs prior month. Share 0 points.

  5. 5.Stanley

    0.02%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Clore

    <0.01%

    Held 6th. 90 estimated branded searches, +28.6% vs prior month. Share 0 points.

Compare search popularity between NOCO and its closest rivals

How has branded search demand for NOCO changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NOCO worldwide held steady at 60.5K.
  • Across the 11 months ending August 2026, NOCO’s estimated Share of Search among jump leads worldwide peaked at 2.6% in January 2026 and was lowest at 1.5% in July 2026.

How did search popularity change for jump leads worldwide in August 2026?

  1. Estimated monthly branded searches for AA worldwide rose 22.3% over 11 measured months, from 2.7M to 3.4M in August 2026.

  2. Estimated monthly branded searches for Clore worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

  3. Estimated monthly branded searches for Ring Automotive worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is NOCO measured?

Brandwave collects information about searches that people make online using NOCO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • noco

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How the Brand Demand Index is measured

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Is NOCO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.