Stanley vs ToughBuilt:Which is searched more?
In September 2026, Stanley had more branded searches than ToughBuilt among folding sawhorse brands worldwide. Stanley was estimated to have 659K branded searches compared to ToughBuilt’s 74K, and held a 46.9% Share of Search versus ToughBuilt’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Stanley or ToughBuilt?
Compare the folding sawhorse brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Stanley, ToughBuilt. The figures are in the table below the chart.
View monthly share of search table
| Month | DeWalt | Stanley | ToughBuilt |
|---|---|---|---|
| Oct 2025 | 52.5% | 41.7% | 5.8% |
| Nov 2025 | 55.5% | 39.6% | 5% |
| Dec 2025 | 54.1% | 41% | 4.9% |
| Jan 2026 | 53.9% | 40.1% | 5.9% |
| Feb 2026 | 58.2% | 35.4% | 6.4% |
| Mar 2026 | 55.3% | 38.7% | 6.1% |
| Apr 2026 | 53.6% | 40.6% | 5.9% |
| May 2026 | 52% | 42.3% | 5.7% |
| Jun 2026 | 49.6% | 45.9% | 4.5% |
| Jul 2026 | 43% | 52.2% | 4.7% |
| Aug 2026 | 40.7% | 54.8% | 4.5% |
| Sep 2026 | 47.9% | 46.9% | 5.3% |
How has the Stanley and ToughBuilt comparison changed over the last 12 months?
3 findings
- Stanley was ahead of ToughBuilt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Stanley’s estimated Share of Search among folding sawhorse brands worldwide moved from 41.7% to 46.9%, and its estimated monthly branded searches moved from 535K to 659K.
- Across the 12 months ending September 2026, ToughBuilt’s estimated Share of Search among folding sawhorse brands worldwide moved from 5.8% to 5.3%, and its estimated monthly branded searches held steady at 74K.
How did search popularity change for folding sawhorse brands worldwide in September 2026?
3 changes
In September 2026, DeWalt overtook Stanley to become the leader among folding sawhorse brands worldwide, with 47.9% estimated Share of Search.
In September 2026, ToughBuilt gained estimated Share of Search among folding sawhorse brands worldwide, from 4.5% to 5.3%.
In September 2026, Stanley lost estimated Share of Search among folding sawhorse brands worldwide, from 54.8% to 46.9%.
Other head-to-heads among folding sawhorse brands
How each brand is measured
Brandwave collects information about searches that people make online using Stanley’s and ToughBuilt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Stanley
4 branded search terms
- stanley iceflow
- stanley quencher
- stanley tumbler
- stanley water bottle
ToughBuilt
1 branded search term
- toughbuilt
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