Brandwave

How popular isBlack+Decker?

In September 2026, people searched for Black+Decker by name about 249,000 times worldwide, a 12.8% decrease from the previous year. These searches made up 10.5% of all global edger brand searches, placing Black+Decker third out of seven brands. When we asked both ChatGPT and Google AI Overviews about edger brands, Black+Decker appeared in three of the five answers and was the fourth most recommended of the seven.

Search and AI answers in September 2026

Black+Decker is the third most searched of 7 competitors and the fourth most recommended in AI answers.

  1. HusqvarnaShare of searches 47.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StihlShare of searches 39.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  3. Black+DeckerShare of searches 10.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. Troy-BiltShare of searches 1.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. ECHOShare of searches 0.71%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Black+Decker is the fourth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. EGO Power+1st
  2. Stihl2nd
  3. ECHO3rd
  4. Black+Decker4th
  5. Husqvarna–
  6. Troy-Bilt–
  7. Sun Joe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • EGO Power+4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Joe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which edger brands compete with Black+Decker?

Black+Decker against edger brands worldwide, by month

Share of searches by month for Husqvarna, Stihl, Black+Decker. The figures are in the table below the chart.

View monthly share of searches table
MonthHusqvarnaStihlBlack+DeckerTroy-BiltECHOSun JoeEGO Power+
Oct 202552.3%35.3%10.5%0.95%0.63%0.35%—
Nov 202546.7%38.4%12.6%1%0.85%0.38%—
Dec 202542.8%42.8%12.7%0.77%0.52%0.34%—
Jan 202648.1%39.6%10.6%1.1%0.39%0.32%—
Feb 202648.6%40%9.8%0.88%0.39%0.32%—
Mar 202648.9%40%8.8%1.3%0.48%0.48%—
Apr 202653.8%35.8%7.9%1.5%0.53%0.53%—
May 202652.9%35.2%9.5%1.4%0.43%0.52%—
Jun 202648.2%39.5%9.7%1.6%0.48%0.48%—
Jul 202647.6%39.2%10.5%1.6%0.58%0.58%—
Aug 202647.6%39.2%10.5%1.6%0.58%0.58%—
Sep 202647.7%39.3%10.5%1.3%0.71%0.47%—

  1. 1.Husqvarna

    47.7%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +0.1 points.

  2. 2.Stihl

    39.3%

    Held 2nd. 823K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Black+Decker

    10.5%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Troy-Bilt

    1.3%

    Held 4th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.3 points.

  5. 5.ECHO

    0.71%

    Held 5th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

  6. 6.Sun Joe

    0.47%

    Held 6th. 9.9K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

  7. —.EGO Power+

    —

    Not measured this month. — estimated branded searches, — vs prior month. Share —.

Compare popularity between Black+Decker and its closest rivals

Every comparison with Black+Decker

78 comparisons

How has branded search demand for Black+Decker changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Black+Decker worldwide fell from 285K to 249K.
  • Across the 12 months ending September 2026, Black+Decker’s share of searches among edger brands worldwide peaked at 12.7% in December 2025 and was lowest at 7.9% in April 2026.

How did search popularity change for edger brands worldwide in September 2026?

4 changes

  1. Estimated monthly branded searches for Sun Joe worldwide rose 22.2% over 12 measured months, from 8.1K to 9.9K in September 2026.

  2. Estimated monthly branded searches for Troy-Bilt worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Husqvarna worldwide fell 18% over 12 measured months, from 1.2M to 1M in September 2026.

  4. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How are Black+Decker’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Black+Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • black and decker
  • black and decker blower
  • black and decker dustbuster
  • black and decker handheld vacuum
  • black and decker heated airer
  • black and decker leaf blower
  • blackdecker

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How the Brand Demand Index is measured

Where does Black+Decker compete?

Black+Decker is ranked in 27 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Stick vacuum brands8th of 102.5%Show ranking
Handheld vacuum brands6th of 83.1%Show ranking
Grass trimmer brands6th of 103.7%Show ranking
Car vacuum brands3rd of 63.8%Show ranking
Mini vacuum brands3rd of 40.37%Show ranking
Reciprocating saw brands7th of 94.5%Show ranking
Cordless screwdriver brands5th of 75.4%Show ranking
Tire inflator brands5th of 75.5%Show ranking
Lawn edger brands6th of 105.8%Show ranking
Cordless edger brands4th of 76.3%Show ranking
Toaster oven brands4th of 76.5%Show ranking
Belt sander brands6th of 87.4%Show ranking
Hand sander brands5th of 79.1%Show ranking
Can opener brands3rd of 510.2%Show ranking
Blower vac brands3rd of 610.6%Show ranking
Edger brands3rd of 710.5%Shown above
Steam iron brands3rd of 810.9%Show ranking
Chuck key brands3rd of 611.6%Show ranking
Convection oven brands2nd of 812.9%Show ranking
Portable dishwasher brands3rd of 613%Show ranking
Power scrubber brands3rd of 613.4%Show ranking
Mini fridge brands3rd of 816.3%Show ranking
Saw horse brands2nd of 617.3%Show ranking
Hover mower brands2nd of 417.9%Show ranking
Jar opener brands1st of 547.5%Show ranking
Workbench brands1st of 1149.8%Show ranking
Heated airer brands5th of 50.52%Show ranking
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