Brandwave

Black+Decker vs Stihl:Which is more popular?

In September 2026, Stihl had more branded searches than Black+Decker among edger brands worldwide. Stihl had about 1.1 million branded searches, while Black+Decker had 220,000. Stihl made up 45.6% of all edger brand searches we track, and Black+Decker accounted for 9.4%. When we asked ChatGPT and Google AI Overviews about edger brands, Black+Decker and Stihl each appeared in three of the five answers. Stihl was mentioned before Black+Decker in every answer.

Among edger brands worldwide in September 2026

Who do people search for more?

Stihl, about 5 searches for every 1 for Black+Decker

Stihl 1.1M searchesBlack+Decker 220K searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Black+Decker in 3 of 5Stihl in 3 of 5

Who does AI recommend more?

Stihl, named ahead of Black+Decker in every answer

Stihl first in 3Black+Decker never first

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Top edger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Black+Decker was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Stihl was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Stihl was listed before Black+Decker in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. ECHO2nd
  3. Black+Decker3rd
  4. Husqvarna–
  5. Troy-Bilt–
  6. Sun Joe–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Troy-Bilt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sun Joe0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about edger brands

5 answers

  • Asked ChatGPT

    “Which edger brand should I buy?”

    1. 2ECHO
    2. 3Stihl

  • Asked ChatGPT

    “What are the best edger brands?”

    1. 1ECHO
    2. 2Stihl
    3. 4Black+Decker

  • Asked ChatGPT

    “What's the best edger brand for a garden?”

    1. 2Stihl
    2. 3Black+Decker

  • Searched Google, AI Overview

    “battery edger”

    1. Searched Google, AI Overview

      “electric edger”

      1. 1Black+Decker

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

    Is Black+Decker or Stihl more popular in search?

    This chart shows how often people search Google for Black+Decker and Stihl by name. Each line represents a brand's share of searches for all seven edger brands we track, month by month, from English-language searches worldwide.

    Black+Decker and Stihl among edger brands worldwide, by month

    Share of searches by month for Stihl, Black+Decker. The figures are in the table below the chart.

    View monthly share of searches table
    MonthStihlHusqvarnaBlack+DeckerTroy-BiltECHOSun Joe
    Oct 202542.1%46.8%9.4%0.85%0.57%0.31%
    Nov 202546.2%40.8%11%0.91%0.74%0.33%
    Dec 202549.4%37.9%11.3%0.68%0.46%0.3%
    Jan 202645.7%43.2%9.5%0.96%0.35%0.29%
    Feb 202645.3%44.4%8.9%0.8%0.36%0.29%
    Mar 202645.5%44.4%8%1.2%0.44%0.44%
    Apr 202642%48.6%7.1%1.3%0.48%0.48%
    May 202640.3%48.7%8.8%1.3%0.39%0.48%
    Jun 202644.8%44%8.8%1.5%0.44%0.44%
    Jul 202644.4%43.5%9.6%1.4%0.53%0.53%
    Aug 202645.3%42.8%9.4%1.4%0.52%0.52%
    Sep 202645.6%42.8%9.4%1.2%0.63%0.42%

    How has the Black+Decker and Stihl comparison changed over the last 12 months?

    3 findings
    • Stihl was ahead of Black+Decker in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Black+Decker’s share of searches among edger brands worldwide held steady at 9.4%, and its estimated monthly branded searches moved from 245K to 220K.
    • Across the 12 months ending September 2026, Stihl’s share of searches among edger brands worldwide moved from 42.1% to 45.6%, and its estimated monthly branded searches held steady at 1.1M.

    How did search popularity change for edger brands worldwide in September 2026?

    1 change

    1. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

    How are branded searches counted?

    5 search terms

    Brandwave collects information about searches that people make online using Black+Decker’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Black+Decker

    2 branded search terms

    • black and decker
    • blackdecker

    Stihl

    3 branded search terms

    • stihl
    • stihl chainsaw
    • stihl leaf blowers

    How the Brand Demand Index is measured

    Other head-to-heads among edger brands

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