Brandwave

How popular isBlack and Decker in search?

In September 2026, there were an estimated 220K branded searches for Black and Decker worldwide which is down 10.2% over the last 12 months. Black and Decker holds 16.7% estimated Share of Search among saw horse brands worldwide and is ranked 2nd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Makita76.1%
  2. Black and Decker16.7%
  3. Kobalt6.9%
  4. Irwin0.33%
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Which saw horse brands compete with Black and Decker?

Black and Decker against saw horse brands worldwide, by month

Share of Search by month for Makita, Black and Decker, Kobalt. The figures are in the table below the chart.

View monthly share of search table
MonthMakitaBlack and DeckerKobaltIrwin
Oct 202580.4%14%5.2%0.38%
Nov 202578.8%14.9%6.1%0.3%
Dec 202576.7%15.9%7.1%0.35%
Jan 202675.7%16.9%7%0.42%
Feb 202677.5%16.1%6%0.43%
Mar 202678.6%14.9%6.1%0.37%
Apr 202675.7%16.9%7%0.42%
May 202673.1%19.9%6.7%0.4%
Jun 202675.4%18.6%5.6%0.33%
Jul 202673.1%19.8%6.7%0.4%
Aug 202675.9%16.8%6.9%0.34%
Sep 202676.1%16.7%6.9%0.33%

  1. 1.Makita

    76.1%

    Held 1st. 1M estimated branded searches, +1.1% vs prior month. Share +0.2 points.

  2. 2.Black and Decker

    16.7%

    Held 2nd. 220K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Kobalt

    6.9%

    Held 3rd. 90.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  4. 4.Irwin

    0.33%

    Held 4th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Black and Decker and its closest rivals

Every comparison with Black and Decker

How has branded search demand for Black and Decker changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Black and Decker worldwide fell from 245K to 220K.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among saw horse brands worldwide increased from 14% to 16.7%.
  • Across the 12 months ending September 2026, Black and Decker’s estimated Share of Search among saw horse brands worldwide peaked at 19.9% in May 2026 and was lowest at 14% in October 2025.

How did search popularity change for saw horse brands worldwide in September 2026?

  1. Estimated monthly branded searches for Irwin worldwide fell 33.3% over 12 measured months, from 6.6K to 4.4K in September 2026.

  2. Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.

  3. Estimated monthly branded searches for Black and Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

Where does Black and Decker compete?

Black and Decker is ranked in 26 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Stick vacuum brands6th of 81.9%Show ranking
Handheld vacuum brands6th of 72%Show ranking
Car vacuum brands5th of 62.2%Show ranking
Grass trimmer brands5th of 84.1%Show ranking
Toaster oven brands5th of 64.3%Show ranking
Cordless screwdriver brands5th of 75.2%Show ranking
Tire inflator brands4th of 55.9%Show ranking
Convection oven brands4th of 77.3%Show ranking
Cordless sweeper brands3rd of 38.1%Show ranking
Portable dishwasher brands4th of 58.3%Show ranking
Chuck key brands4th of 58.4%Show ranking
Hand sander brands5th of 68.4%Show ranking
Lawn edger brands4th of 69.1%Show ranking
Steam iron brands3rd of 69.7%Show ranking
Can opener brands3rd of 59.9%Show ranking
Mini fridge brands4th of 512.1%Show ranking
Reciprocating saw brands4th of 612.9%Show ranking
Belt sander brands4th of 613.4%Show ranking
Hover mower brands2nd of 314.7%Show ranking
Saw horse brands2nd of 416.7%Shown above
Cordless edger brands2nd of 318.9%Show ranking
Jar opener brands1st of 546.5%Show ranking
Power scrubber brands1st of 346.8%Show ranking
Heated airer brands1st of 448%Show ranking
Workbench brands1st of 548.6%Show ranking
Work bench brands1st of 368.2%Show ranking

How is Black and Decker measured?

Brandwave collects information about searches that people make online using Black and Decker’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • black and decker
  • blackdecker

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How the Brand Demand Index is measured

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